 |
March 11, 2021 |
|
| |
 |
Four Ad Tech CEOs Weigh In On Google’s Plans To Not Support Cross-site Ad Tracking |
| The announcement that Google won't replace third-party tracking cookies with alternative identifiers has set off alarms throughout the industry. But maybe, instead of being fearful about what comes next, it's time to welcome the challenge and get more creative about how we all plan for the future of digital advertising. In that vein, four ad tech CEOs shared their takes on what the cookieless future will mean for advertising strategies. Read more. |
|
 |
Repairing the Leaky Pipeline: TechBae Is Advancing Women In Media and Ad Tech |
| In celebration of International Women's Day and Women's History Month, we reached out to Brenda Salce-Garcia, Senior Vice President, Global Customer Success, Operative and Co-founder & Empowerment Partner of TechBae, a community-driven organization that brings together women from leading ad tech and media companies to lift up and empower one another. We wanted to get her take on the gender diversity issue within the industry, as well as gain insights about what some solutions might be. Read more. |
|
 |
3 Sessions For Navigating Today's Privacy Landscape |
|
We're excited to share three awesome sessions, taking place at AdMonsters Publisher Forum Virtual, March 30-April 1, that will certainly get you prepped for the future. The sessions all focus on privacy. Meredith’s Chief Privacy Officer, Farah Zamin, will share key learnings from brands and publishers about navigating consumer privacy through changing laws and tech. Pandora’s Maria Breza, VP, Audience Data Ops & Ad Quality Measurement, will share hard-fought lessons learned in successfully preparing for Apple’s disruptive IDFA updates. And CafeMedia's Chief Strategy Officer, Paul Bannister, will delve into the privacy sandbox. Register now.
|
|
|
|
 |
| Top Stories |
|
|
When McDonalds bought Dynamic Yield for $300 million in 2019, one of the benchmarks for the deal was whether the recommendation platform could help increase drive-through sales in the U.S. by 1% overall. Meanwhile, Yum Brands acquired the AI division of Kvantum, a performance marketing firm to use the platform specifically for media planning and buying, and to measure campaign effectiveness. It’s a tale of two MarTech acquisitions (driven by two distinct, data-driven marketing philosophies) … but there’s a clear implication for publishers. Read more. |
|
"Are we creating two different ecosystems?" Shenan Reed, SVP, Head of Media, L'Oréal asked Jerry Dischler, Vice President / General Manager for Ads at Google during his IAB ALM Keynote this week. It's the resounding question echoing throughout the advertising ecosystem, ever since Google's David Temkin, Director of Product Management, Ads Privacy and Trust, dropped a bomb about the ad tech giant's plan not to replace third-party cookies with identifiers last week on the company's ads & commerce blog. Read more. |
|
We’re happy to announce that we’re bringing on adtech content maven, Tameka Kee, as our new Head of Content to guide us in building our blueprint for the future — so that we can continue to provide you with the same high-quality content and experiences that you’ve become accustomed to. She also promises to help us kick it up a notch. Read more. |
|
|
|
 |
|
|
|
