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March 18, 2021 |
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The Future of Advertising Should Be Open Sourced |
| A couple of weeks ago, we hosted a ThinkTank with AdPushup and a group of Monsters to discuss latency, UX, and their impact on revenue. AdPushup's Director of Publisher Development, Dikshant Joshi, shared some great advice with publishers for prepping for the cookie's demise. So, I followed up with him to learn more about what he was thinking in terms of how pubs can best prepare for the cookie crackdown, whether there'll be just one ID to rule them all, whether client-side header bidding will become obsolete, and where he sees the industry heading overall. Read more. |
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What Is a SPAC? |
| With the pandemic putting a lot of digital media and ad tech companies in a black hole, SPACs are providing these companies with a means of digging themselves out. To gain a deeper understanding of SPACs, why they're trending now and how they can help digital media and ad tech, we reached out to Patrick O’Leary, Founder & CEO of Boostr, who is an expert on the topic. Read more. |
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Sessions on All of Your Big Issues |
| There's a little something on AdMonsters PubForum virtual agenda for everyone. Talks on identity, privacy, programmatic, diversity, and more. Day 1 Keynote from Husani Oakley, CTO, DuetschNY, on why publishers and agencies need to break down the data walls between them. Day 1 sessions on navigating privacy regulations, IDFA, and the privacy sandbox. Day 2 Keynote from Lisa Ryan Howard, SVP, GM, Media, The New York Times, on building a successful advertising business from a subscription-first model. Plus Day 2 sessions on diversity and key themes driving programmatic demand in the year ahead. Register now! |
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| Top Stories |
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2021 is already shaping up to be an improvement over last year, crippling snowstorms and vaccine shortage be damned. For pubs, the year also presents something of a fresh start. They are genuinely taking a ‘nowhere to go but up’ mentality this year, making most of the dregs befalling ad tech to conduct thorough audits of their partners, re-evaluate their place in the client-side vs server-side header bidding ecosystem, improve their Google Core Web Vital scores and, ultimately, offset revenue losses from 2020. Read more. |
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Move over COPPA, GDPR, CCPA and CPRA. There’s a new legislative acronym for publishers to watch: It’s called JCPA (short for the Journalism Competition and Preservation Act of 2021). And though it’s not focused on privacy like the others, if it gets passed, the bill could be just as game-changing for our industry in terms of how digital media companies actually make money. Read more. |
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While 67% of data leaders report that their organizations are prepared for the impending loss of third-party cookies and identifiers, a staggering percentage of the industry is concerned about future limitations for targeting (45%), as well as for ad campaign measurement (41%), according to a new report from the IAB. Unfortunately, those numbers reek of major contradiction don't they? Read more. |
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