The digital advertising sector has a dirty little secret: its carbon footprint is huge. How big? About the size of the airline industry. It’s only a matter of time before carbon neutrality and even net-zero become buying criteria for brands, so now is a good time to consider launching a…
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AdMonsters met up with U of Digital Founder, Shiv Gupta, to learn how U of Digital has grown over the years, where the company is headed, and to find out more about what Gupta is planning to speak about at AdMonsters Ops in New York City.
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Don Valdez head of ad tech and publisher sales at The Media Trust shares his parenting styled leadership approach and how he pays it forward. He is an inspiring professional from the Asian American and Pacific Islander (AAPI) community, whose journey serves as a beacon of hope for many aspiring…
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In honor of AAPI Heritage Month, here are 10 AAPI ad tech and digital media professionals who are setting the standard for how the advertising ecosystem will advance in the coming years.
Read MoreAdMonsters May 11, 2023 Emodo SSP Survey Says Marketers Crave Innovation Supply Side Platforms are an integral part of the Real-Time Bidding process. They enable publishers to sell inventory at scale to fill available inventory and ensure they maximize the revenue from impressions.The status quo for SSP protocol is…
Read MoreAdMonsters May 4, 2023 Decision Makers Say Visual Communication Helps Drive Business So what do business leaders think about visual communication’s role in driving business efficiency, audience engagement and recruitment efforts. We looked at Canva's Visual Economy Report, which revealed some thought-provoking insights about industry leaders' perspectives of visual…
Read MoreAdMonsters February 23, 2023 What’s Hot in Publishing and Ad Tech: An AdMonster’s Q&A with Scott Messer The digital advertising business moves at such a fast clip that it’s difficult for anyone to keep up with emerging trends. For this reason, AdMonsters sits down with thought leaders within the…
Read MoreAdMonsters March 23, 2023 The Many Benefits of First-party, Consent-based Advertising: Q&A with Arshdeep Sood, OneTrust's Strategic Solutions Engineer Ahead of our upcoming webinar led by Strategic Solutions Engineer for OneTrust, Arshdeep Sood, we chatted with Sood about ever-changing privacy regulations, consent-based advertising, and what publishers need to know…
Read MoreAdMonsters March 30, 2023 PubForum Miami: Why Publishers Need to Invest in Commerce Media What does the future hold for commerce media? That’s the question Eric Brackmann, Head of Commerce Media, Koddi, addressed at this month’s PubForum Miami. He walked attendees through the definition of commerce media, why it’s…
Read MoreAdMonsters April 27, 2023 How CouponFollow Effectively Monetizes Traffic As a Nontraditional Publisher With a growing audience ready to buy, coupon or deal sites can be a precious asset to advertisers. However, nontraditional publishers often face off against early stumbling blocks as they develop a monetization strategy. Read more. Consumer…
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