March 23, 2023
 
The Many Benefits of First-party, Consent-based Advertising: Q&A with Arshdeep Sood, OneTrust's Strategic Solutions Engineer
Ahead of our upcoming webinar led by Strategic Solutions Engineer for OneTrust, Arshdeep Sood, we chatted with Sood about ever-changing privacy regulations, consent-based advertising, and what publishers need to know to stay ahead of the game. The webinar, "Consent-based Advertising: How You Can Automatically Build Audience Trust," is on March 29. Read more.
A Mission to Help Publishers Adapt and Thrive in an Ever-changing Digital Media World — A Q&A With Jana Meron
Jana Meron started Lioness Strategies to bring her expertise to more than just one company. She is concerned that the cookie's death will harm journalism, the open web, and consumers' ability to access trustworthy information. But she’s also optimistic that publishers can diversify their revenue and better engage their readers. Jana has made it her mission to help them achieve those goals. Read more.
Top Women Nominations End Today March 23 
This is it! Your FINAL chance to nominate yourself or someone you know in up to TEN categories for women in every sector of your media or ad tech organization. And because this program is run for women by women, we've decided to waive the late fee! 💸 If you know a woman in ad tech and digital media who deserves recognition for their contributions in the industry, now is the time to celebrate her! Nominate a woman leader now!
Top Stories
When Amber Bracegirdle started her career, she had no idea she would end up as co-founder and Chief Brand Officer of Mediavine, a full-service ad management provider helping content creators build sustainable businesses. Read more.
Secure Data Recovery conducted a study to find out which apps American consumers trust least with their data collection practices. They discovered that women's health apps are the least trusted with data, and around 61% of people surveyed deleted an app because of data collection and privacy concerns. Read more.
Standard cohorts are interest-based publisher cohorts that can be generated automatically based on publishers’ first-party data. They are created using Natural Language Processing and the IAB 1.1 Audience Taxonomy, leveraging consistent and standardized behavior inputs. Read more.
Upcoming Events
  • Mar. 23, 2023 | Deadline Extension: Top Women in Media & Ad Tech
  • Mar. 29, 2023 | Webinar: Consent-Based Advertising
  • Jun. 5-6, 2023 | AdMonsters OPs
  • Jun. 6, 2023 | Top Women Gala
  • Aug. 6-9, 2023 | Publisher Forum: Coronado Island
  • Nov. 5-8, 2023 | Publisher Forum: New Orleans
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