April 27, 2023
 
How CouponFollow Effectively Monetizes Traffic As a Nontraditional Publisher
With a growing audience ready to buy, coupon or deal sites can be a precious asset to advertisers. However, nontraditional publishers often face off against early stumbling blocks as they develop a monetization strategy. Read more.
Consumer Spend Is Sky High Despite Inflation, So Why Isn’t Ad Spend?
TransUnion discusses the state of the economy in their survey, Trading Down: Inflation Impact on Consumer Spending in July 2022. Inflation may be at an all-time high, but Consumers are still spending and pushing the economy forward. How much longer the consumer can keep up their spending power is up for debate, but advertisers can play a role in assisting them. Read more.
Learn from the Experts in Ad Ops & Rev Tech
From the buy-side to the sell-side, a slew of speakers are coming to AdMonsters Ops NY to ensure that your Ad Ops team leaves with new knowledge to make their job easier. We have Ryan McConaghy, Executive Director, Pricing, Monetization and Yield at Conde Nast, Therran Oliphant, SVP, Head of Data & Technology NA, Essence, and Charles Cantu, Founder of Reset Digital. Register now! Read more. 
Top Stories
AdOps teams are data superstars, sitting on a treasure trove of information that contains a rich and nuanced context. But are publishers taking full advantage of these amazing resources? AdMonsters AdOps are Rock Stars Playbook survey indicates they are not. There’s not enough collaboration between AdOps and the sales, product, and business intelligence teams. Read more.
The industry coined the term "ad spend slowdown" to highlight how advertising spend has decreased YOY due to the ad recession. While some may do this to help mitigate revenue, research shows that cutting back on advertising is a major mistake. Karla Jo Helms, CEO and Founder of JOTO PR Disruptors, suggests increasing your advertising budget during the recession. Read more.
Micro-targeting based on behavioral data was supposed to be a good thing for all parties involved in the equation: brands, publishers and consumers. But those benefits haven’t panned out.  It hasn’t been suitable for publishers. As advertisers pivoted away from traditional advertising to micro-targeted programmatic campaigns, revenue for global newsletters fell from $107 billion in 2000 to nearly $32 billion in 2022, according to GroupM. Read more. 
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