February 23, 2023   What’s Hot in Publishing and Ad Tech: An AdMonster’s Q&A with Scott Messer The digital advertising business moves at such a fast clip that it’s difficult for anyone to keep up with emerging trends.  For this reason, AdMonsters sits down with thought leaders within the sector who are doing the work of pushing the envelope and innovating so that we can share their…Read more. The Neglected Demographic: Multicultural Ad Spend When Mark D. Walker, Co-Founder and CEO, Direct Digital Holdings, started in the media business in the 90s, he heard murmurings that the consumer landscape was evolving to become more ethnically diverse.  Black Americans drove culture and wielded immense spending power, birth rates for Hispanic Americans were rising, and LGBTQIA+ consumers were increasing in prominence. Read more. Top Women Early Deadline Ends March 2 We're looking for the change-makers, innovators, and leaders in media and ad tech, from publishers to agencies to CTV to SaaS, and everything in-between. Let's shine a spolight on the contributions of women across all departments: advertising operations, marketing, content, sales, and more. Do you know a woman deserving of professional recognition. Honor her with a nomination.   Top Stories How Can Publishers Boost Their Ad Revenue with Header Bidding? A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. With these benefits and more, it's no wonder why header bidding has become a popular and essential tool for publishers looking to maximize their monetization potential. Read more. The Power of the Hashed Email: Mano Pillai, Chief Product Officer, LiveIntent on the Future of Privacy We spoke with Mano Pillai, Chief Product Officer, LiveIntent, to give us a deep understanding of how the hashed email can replace third-party cookies. We discussed the LiveIntent platform that targets audiences in a cookieless environment, balancing revenue and data ethics, and more.  Read more. 10 Black Ad Tech Professionals Making Waves in Digital Media and Advertising Based on research from last year, Black professionals occupy only 3% of technical roles in the industry. While this reflects a larger societal problem of systemic racism, these Black professionals are making waves and leaving their mark on the advertising and digital media industry.  For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech. Read more.  Upcoming Events Mar. 12-15, 2023 | Publisher Forum Miami Jun. 7-8, 2023 | OPs NY Aug. 6-9, 2023 | Publisher Forum Coronado Island Nov. 5-8, 2023 | Publisher Forum New Orleans View All Premium Jobs Advertising Sales Mid-Atlantic Media; Columbia, MD Future Opportunities in Global Advertising and Brand Management -Director, Manager/Senior Manager Amex; New York, NY Associate Director, Global Regulatory Affairs Advertising and Promotion Merck; North Wales, PA Senior Manager, Global Regulatory Sciences, Advertising, Labeling and Promotion Blueprint Medicines; Cambridge, MA View All Job Listings Sr. Project Manager - Advertising CX Comcast - Virtual, Associate Director, Global Regulatory Affairs Advertising and Promotion Merck - North Wales, PA Regional Advertising Sales (Remote) The Grint Tour - Brandon, FL Advertising Sales Mid-Atlantic Media - Columbia, MD Future Opportunities in Global Advertising and Brand Management -Director, Manager/Senior Manager Amex - New York, NY Charting Coordinator, Advertising OUTFRONT Media - Dallas, TX Add A Job Listing | View All