May 4, 2023
 
Decision Makers Say Visual Communication Helps Drive Business
So what do business leaders think about visual communication’s role in driving business efficiency, audience engagement and recruitment efforts. We looked at Canva's Visual Economy Report, which revealed some thought-provoking insights about industry leaders' perspectives of visual communication in the workplace and day-to-day business activities. Read more.
How Generative AI Can Generate Revenue For Pubs With Admiral’s VRM
What if an ad tech company could figure out a way to enhance their offerings with generative AI to provide publishers with incremental revenue? Well, that’s exactly what Dan Rua, CEO, Admiral, the Visitor Relationship Management (VRM) Company, told me his company is offering publishers through their platform. Learn how Admiral is implementing GPT for personalized optimization to generate value exchange messages for publishers. Read more.
Who's Coming To AdMonsters Ops June 5-6 in NYC
Top Digital Media Brands Will Be at AdMonsters Ops. Will You? June 5-6, 2023, in NYC: The conference for everyone tech in the digital media org. Grab your seats for AdMonsters Ops in NYC next month, and join your ad ops, rev ops, and programmatic peers from top digital publishers, agencies, and brands. Companies such as Hulu, Nascar, Roku, and more will attend. So should you. Register now!
Top Stories
In ad tech, artificial intelligence is used for predictive modeling and real-time campaign optimization. DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. However, these days, there's a new kid on the block that has the streets watching. Read more.
With a growing audience ready to buy, coupon or deal sites can be a precious asset to advertisers. However, nontraditional publishers often face off against early stumbling blocks as they develop a monetization strategy.  Read more.
TransUnion discusses the state of the economy in their survey, Trading Down: Inflation Impact on Consumer Spending in July 2022. Inflation may be at an all-time high, but Consumers are still spending and pushing the economy forward. How much longer the consumer can keep up their spending power is up for debate, but advertisers can play a role in assisting them. Read more.
Upcoming Events
View All
Premium Jobs
View All
Job Listings
Add A Job Listing | View All