Conventional thinking often looks at sustainability as an inconvenience, a mere compliance project, or even an additional cost center lacking in business benefits. However, media sustainability efforts can provide publishers with a unique opportunity to reduce operational risks, increase revenue profitably, and take the lead in the industry.
Read MoreAdMonsters August 31, 2023 Data Monetization in the Era of ID Deprecation: Best Practices to Pivot and Evolve Your Data Strategy When it comes to evolving data monetization, some publishers are blessed with substantial strong quality 1P signals, while others rely more heavily on cookie-based identity, with limited access…
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When it comes to evolving data monetization, some publishers are blessed with substantial strong quality 1P signals, while others rely more heavily on cookie-based identity, with limited access to alternative identifiers. Given these diverse circumstances, there's no one-size-fits-all solution.
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Cornelius Frey, Co-Founder and CEO of Opinary, outlines his company's approach to collecting and leveraging first-party data through interactive user engagement. That offers not only a solution to the challenges posed by the demise of third-party cookies but also holds the potential to reshape the future of digital advertising.
Read MoreAdMonsters August 24, 2023 Identifying the Broken Publisher Revenue Model to Create New Opportunities At PubForum Coronado, Jon Roberts told attendees don't be afraid to take risks and try new things. We see this through Roberts’ unique career journey and his assistance in shifting Dotdash Meredith to focus on…
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An accessibility barrier is anything that stops someone from completing a task online or forces them to get help, find a workaround, or spend an undue amount of time or effort doing the same thing as someone without a disability.
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In his session at PubForum Coronado, Jared Collett, Sr. Director of Ad Operations at Major League Fishing, defined ChatGPT as an AI language model developed by OpenAI. While experts still have a lot of experimentation, testing, and regulation ahead for ChatGPT and other generative AI applications, the benefits are undeniable.
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From reading this news, it's clear that Amazon doesn't yet know what its SSP will do. The job listings make it clear that candidates will have wide-ranging freedom to reimagine a new world and to pioneer novel experiences for publishers to sell video, audio, and display ads.
Read MoreAdMonsters August 17, 2023 The Cost of Fear: The Hollywood Strikes and Their Impact on Advertising There are plenty of generative AI platforms available for scriptwriting, but they’re based on existing Large Language Models (LLMs) that have been trained on the language of the internet. These platforms come with…
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