August 24, 2023
Identifying the Broken Publisher Revenue Model to Create New Opportunities
At PubForum Coronado, Jon Roberts told attendees don't be afraid to take risks and try new things. We see this through Roberts’ unique career journey and his assistance in shifting Dotdash Meredith to focus on improving user experience instead of bombarding users with ads. Read more.
Strategies for Sustaining Diversity, Equity, Inclusion, and Belonging as a Business Imperative
According to Kantar's "Brand Inclusion Index," there are still huge financial advantages to putting DEI&B at the forefront. Black, Latinx, and AAPI consumers have the third largest economy, with over $5.2 trillion at stake. Who is silly enough to miss out on that? At the end of the day, the dinero is still green. Read more.
Announced PubForum New Orleans Keynote: Alyson Williams, Forbes SVP of Digital Ops & Strategy 

William's keynote at PubForum New Orleans will be all about the power of first-party data. Forbes' pioneering effort in constructing the ForbesOne first-party data platform led to holistic alignment among brand units, now serving over 140 million people with personalized experiences driven by AI. This session highlights Forbes' strategy of leveraging first-party data to unify their brand and optimize cross-platform outcomes for impressive business results. Register now!
Top Stories
This comprehensive study delves into the booming audio advertising industry, exploring its effectiveness across different formats and environments, including podcasts, radio, and music streaming. The findings are poised to reshape how advertisers perceive and leverage the power of audio ads, shedding light on their ability to capture attention and drive brand outcomes. Read more.
Too many brands have only cast their focus inward when it comes to sustainability, diversity and inclusion, and purpose. And that's a massive missed opportunity. Purpose-driven organizations grow three times faster, on average, than non-purpose-driven ones, and 82 percent of consumers are making purchase decisions with purpose in mind. Today, tying purpose and profit together is necessary to be competitive in any market. To do that requires shifting ownership of the former to a department responsible for driving the latter: marketing. Read more.
Over the past few years, we’ve seen a pivot towards AVOD as consumers reduced the number of paid subscriptions to streaming services once lockdown orders were lifted. Without new content, will consumers have an incentive to tune in, or will they move on to other activities, resulting in less inventory for content companies and fewer opportunities for brands to reach new audiences? Read more.
timer trk_px
Upcoming Events
View All
Premium Jobs
View All
Job Listings
Add A Job Listing | View All