August 31, 2023
Data Monetization in the Era of ID Deprecation: Best Practices to Pivot and Evolve Your Data Strategy
When it comes to evolving data monetization, some publishers are blessed with substantial strong quality 1P signals, while others rely more heavily on cookie-based identity, with limited access to alternative identifiers. Given these diverse circumstances, there's no one-size-fits-all solution. Publishers looking to bolster their data monetization goals in a cookieless environment must examine their unique composition of data signals to determine the best solutions.  Read more.
Exploring the Path of Digital Accessibility
An accessibility barrier is anything that stops someone from completing a task online or forces them to get help, find a workaround, or spend an undue amount of time or effort doing the same thing as someone without a disability. Digital accessibility platform, AudioEye, scanned over 40,000 enterprise sites and discovered that the average page has 37 different elements (including links or images) that fail one of the success criteria for the Web Content Accessibility Guidelines (WCAG). Read more.
PubForum New Orleans Keynote: Allison Williams, SVP, Digital Operations and Strategy, Forbes
Forbes' proactive response to the looming "cookiepocalypse" involved the development of ForbesOne, a cutting-edge first-party data platform. By harnessing the power of AI and machine learning, ForbesOne not only facilitates personalized and communal engagements for over 140 million individuals but also furnishes comprehensive insights spanning revenue, editorial, marketing, and other domains. Learn this and more at PubForum New Orleans. Register Now!
Top Stories
Cornelius Frey, Co-Founder and CEO of Opinary, outlines his company's approach to collecting and leveraging first-party data through interactive user engagement. That offers not only a solution to the challenges posed by the demise of third-party cookies but also holds the potential to reshape the future of digital advertising.  Read more.
When Rachael Savage, Senior Vice President, Ad Revenue Operations, Hearst, dropped the phrase Ops is Strategic, during our fireside chat (Growing Your Career Through the RevOps Ranks) with Brooke Edwards-Plant, VP Global Ad Ops & Revenue Platforms, Condé Nast, at Publisher Forum Coronado Island, it was like a mic drop moment echoing in my thoughts. Since then, I've been marinating on the meaning behind those three words. Read more.
In his session at PubForum Coronado, Jared Collett, Sr. Director of Ad Operations at Major League Fishing, defined ChatGPT as an AI language model developed by OpenAI. While experts still have a lot of experimentation, testing, and regulation ahead for ChatGPT and other generative AI applications, the benefits are undeniable.  Read more.
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