August 17, 2023
 
The Cost of Fear: The Hollywood Strikes and Their Impact on Advertising
There are plenty of generative AI platforms available for scriptwriting, but they’re based on existing Large Language Models (LLMs) that have been trained on the language of the internet. These platforms come with a host of problems, as news organizations have learned, from hallucinations to potential intellectual property violations. Read more.
Let’s Get Real About Events: Carbon Neutral Does NOT Mean Sustainable
To reduce carbon footprint effectively, businesses need first to measure their carbon impact as it stands. There are several solutions to measure your company’s carbon footprint, just as many companies offer these kinds of solutions. When considering your impact on events, many of these carbon costs fall under the third scope — put simply, they are costs you don’t have direct control over. Read more.
The Other Automated Advertising: A Q&A with AdButler’s Rob Janes
Janes is a veteran in ad tech. Along with his Head of Product role at AdButler, he is a member of the Acceptable Ads Committee and multiple IAB Councils. Recently, he sat down with AdMonsters to talk about the importance of direct relationships between publishers and buyers and how to automate that to scale. Read more.
Top Stories
All of the bloat in the supply chain has been caused by a lack of understanding that the internet and any website is an ecosystem.  We have been building the web ecosystem in silos not realizing that when we make changes in one place it has an impact on the others. Read more.
Made For Advertising (MFA) sites are becoming more of a problem for the ad tech industry as they increase in prevalence. Currently, MFA sites account for at least one in five online impressions, consuming 15% of global programmatic ad spend and generating 26% more carbon waste than legitimate publisher sites. Read more.
Digital audio advertising has evolved from a niche space into a booming marketplace. And yet, it remains an underutilized channel for marketers, ripe with opportunities to reach engaged audiences in an almost unlimited range of environments. As digital audio matures, stakeholders proactively address risks, making it a vital choice for brands and campaigns. Read more.
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