In a unanimous decision, a San Francisco jury sided with Epic Games, ruling that Google violated antitrust laws by unfairly stifling competition within Google Play.
Read MoreAdMonsters December 14, 2023 LinkedIn Live Rewind: AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media We dove headfirst into the hottest topics of this past year and peeked into the crystal ball for 2024, all in the company of the ever-insightful Chris Kane at our AdMonsters 2023…
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MOW doesn't see itself as a general services company. The organization was the original body that complained to the CMA, leading to the commitments that delayed the rollout of the Privacy Sandbox. Without MOW's complaint and the CMA, Google's Sandbox may have rolled out long ago.
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Alongside the Topics API and Attribution APIs, PAAPI is intended to preserve the ability of publishers to monetize Chrome users while simultaneously protecting those users from the perceived intrusiveness of the combined weight of the targeting capabilities of the existing advertising technology marketplace.
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In November, the marketing data firm WARC anticipated an 8.2% rise in advertising spending in 2024, following a modest 4.4% increase in 2023. However, newer reports from Dentsu and GroupM indicate more moderate growth rates of 4.6% and 5.3%.
Read MoreAdMonsters December 7, 2023 The Hottest Ad Tech and Digital Media Topics Of 2023 Here at AdMonsters, we cover all things ad tech, and we wanted to present you some of the hottest ad tech and digital media topics of 2023. On Wednesday, December 13, at 2 pm EST,…
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Google Chrome’s loss of third-party cookies may mean a definite ending to decades of cookie-based targeting. However, other browsers waved goodbye to this tracking method long ago, and many Chrome users already opted out of being followed around the web for a while now. As a result, advertisers urgently need…
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According to Ebiquity and Scope 3 research, MFA sites generate around 26% more carbon waste than non-MFA sites due to all of the connections to myriad SSPs and resellers. With thousands of requests for every impression, ads placed on MFA sites have the biggest carbon footprint in the industry. MFA…
Read MoreAdMonsters November 30, 2023 Addressing the Future: Publisher Perspectives on Data, Privacy, and the Road Ahead During a panel titled "The Future of Addressability: The Portfolio View," Anthony Katsur, CEO of IAB Tech Lab, sat down with Shobha Doshi, SVP of Programmatic Strategy & Operations at Raptive, Ryan McConville…
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