Features

Minority Report Podcast: Walter T. Geer III: Moving with Intention

In this episode of Minority Report Podcast, hosts Kerel Cooper, SVP Global Marketing, LiveIntent and  Erik Requidan, Founder & CEO, Tradecraft Advisory speak with Walter T. Geer III, Executive Creative Director, Experience Design at VMLY&R about his career journey, how he's using this moment in time to help open doors…

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TripAdvisor’s Christine Maguire: Leading From the Ground Up

Back in April 2019, Christine Maguire joined Tripadvisor to lead the company's global media strategy and operations, and to better leverage the company’s international consumer demand and to drive revenue through new digital advertising solutions. Then COVID-19 hit. And the world of travel came undone. Leading up to her PubForum…

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Identity Authentication in Digital Advertising

Will Buyers Take the Identity Leap?

One of the most promising alternatives to the third-party tracking cookie is identity, enabling a plane where brands and publishers can sync up their audience data without data leakage or any of the other side effects of third-party cookies. But as publishers are integrating identity partners, there’s a gnawing voice in…

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The Value of Talking About the Value of Consumer Data

From the concept of "financial incentives" in the California Consumer Protection Act (CCPA) to Andrew Yang’s Data Dividend Project, there has been an increased call for companies to compensate consumers for their data. Privacy expert Jessica B. Lee looks at the push for valuing consumer data, the risks of the…

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