AdMonsters February 23, 2022 Why Capitalizing on User Experience Is Key to a Sustainable Video & Revenue Growth Strategy With steady increases in consumer streaming hours, creating engaging video content that excites and delights users and doesn’t interrupt their experience is paramount. Johanna Bergqvist, VP of Strategic Partnerships, Ex.co talked…
Read MoreAdMonsters February 13, 2022 How Publishers Balance Ad Revenue With Ad Quality Programmatic is often a blackbox; publishers have no idea which ads will appear on their sites ahead of time, often because the exchanges themselves don’t know which ads flow through their pipes. Without transparency and complete control,…
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If you're running programmatic advertising, and almost everyone is, you have an ads.txt file in place on your website and it is likely something you update at least from time to time. But do you really understand the mechanics behind the file and what you as a publisher should be…
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We’ve all heard the stories about ad placements that make brand managers cringe: ads for respectable brands appearing in terrorist recruitment videos, and the like. Obviously, marketers want to avoid such placements. But that’s just a start. In an ideal world, your ad will be seen by real people alongside…
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Supply Path Optimization (SPO), aka finding the most direct route to a publisher’s inventory, sounds like an activity that’s best left to the world’s DSPs. After all, they’re the ones with the AI-powered algorithms that focus on winning ad placements for advertisers. SPO actually requires teamwork amongst all parties, especially those…
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September 02, 2021 Phantom Ad Requests Are Robbing CTV's Ad Dollars Is Apple Really Giving Into App Pubs? The UK Could Be Leaning Into Consumer Choice Phantom Ad Requests Rob CTV of Millions of Ad Dollars Photo by Tara Winstead from Pexels According to eMarketer, 55% of CTV ad budgets…
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Powered by: July 7, 2021 Data Export Crackdown Underway Supply Chain Validation Gets a Boost How WFH Shaped Ad Blocking Big Tech, Hot Seat Around the Water Cooler Senator Plans Crackdown on Ad Tech Data Sharing With Foreign Adversaries The global real-time bidding (RTB) ad marketplace is a hotbed…
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With impression data pulled directly from Google Ad Manager over the course of 2020 — including transaction trends, global viewership insights, and even details about live streaming performance — Google Ad Manager's Session on Advanced TV at our recent PubForum Virtual didn’t disappoint. It also covered some best practices for…
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October 06, 2020 Google’s $1bn News Pub Giveaway Europe's Programmatic Revenue Grows—Despite GDPR Deciphering Google’s $1bn News Pub Giveaway Image sourced from Google Google is opening its big fat wallet to news publishers, with the intention of giving away $1bn in licensing fees over the next three years. The announcement was made in…
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We had a chat with IPONWEB's Publisher Product Lead Wenda Zhou to talk about the current state of programmatic, from header optimization tricks for pubs during the downturn to the effects of de-duping auctions, traffic shaping and SPO.
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