Features

Noise Is Subjective: A Q&A with Paul Valerio

With this year's only European Publisher Forum rapidly approaching (June 17-20) US Editor and Led Zepplin enthusiast Gavin Dunaway sat down with one of our fantastic keynote speakers – Paul Valerio, Principal at Method – and picked his brains on what he'd be covering in Vienna. Have a read below…

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Q&A: Weborama Breaks Down Display Advertising’s Data Boom

'Data' has become a huge talking point in display advertising in the UK and Europe. Weborama's move to acquire Datvantage speaks to the growing importance of data in an increasingly automated world. AdMonsters caught up with Alain Levy, CEO of Weborama, and Mathieu Roche, MD of Weborama UK, to discuss…

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TV Networks Have Seen This Show Before

Above is a clip from the OPS Markets NY keynote of JT Batson of Mediaocean remarking on the fluidity of TV buying and selling systems. Batson learned a great deal about these at Donovan Data Systems before that company merged with MediaBank to form Mediaocean in April. The fluidity of…

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