Features

P&G Earning Gold in Social Video for Olympics Commercial

Olympic fever seems to have hit every person in the world except for me. As an avid skier, I love the Winter Games, but I just can't get into all this running and shot-putting and pole-vaulting that the summer games offer. Where's the luge, dude? Why would I want to…

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10 Points to Ponder

The dust may have well and truly settled on the Vienna Publisher Forum but the learnings that those who attended acquired across the three-day event will manifest themselves in the months and years ahead. Here’s a quick run-down of ten points I think we should all take heed of –…

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Zeebox: Promoting the Second Screen

Ernesto Schmitt is co-founder and CEO of social TV app company Zeebox. It launched in October last year and in January reported it had 250,000 users. In the same month it sold a 10% stake to BSkyB.The first thing I asked Schmitt was what he thinks are the key opportunities…

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Turn Go Mobile Friendly – a Q&A with Pierre Naggar, Turn MD EU

Turn has recently updated its cloud marketing platform to encompass more mobile friendly features. What can you tell us about these updates? Turn has just expanded the cross-channel capabilities of its Cloud Marketing Platform with the introduction of new mobile advertising features and it’s a really exciting development for the…

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