Features

The DSP Effect: Q&A with Erich Wasserman, GM, EMEA of MediaMath

This week, we caught up with Erich Wasserman, who co-founded MediaMath and led its sales and account teams as they built the first agency trading desks and incubated the DSP (demand-side platform) market. We asked him a few questions about automated media markets, especially how they've shaped the field for…

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AdMonsters Vienna Publisher Forum – LIVE BLOG

Welcome one and all to this year’s only Publisher Forum in stunning Vienna.  We have a fantastic lineup this year across three days of insight and peer-to-peer discussions. We’ll be keeping you up to speed as best we can with the live blog so keep an eye right here and…

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Programmatic Premium Accelerates Engagement for Ford

One of the highlights of AdMonsters' OPS Markets event in New York was a panel dedicated to the future of programmatic selling, featuring representatives from isocket, Maxifier, Varick Media Management and WebMD. The consensus seemed to be that programmatic buying has but one place to go next: premium territory.But it…

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Are Paid Views Worth More Than Earned?

Let’s say you are a major auto brand manager with a hot new car to promote. You’ve decided to be a brand that takes risks, big risks. The plan is to tie your brand to the next 007 movie, and then for marketing purposes, give tickets away for free to…

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