Search results for programmatic

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AdMonsters Meetup

Jumping on the audience extension train requires more than just adding a line item – our fireside conversation will examine the strategies and tactics behind getting an extension program running including: partnering with sales and developing marketing language; working with clients; selecting the appropriate partner (or partners); and campaign optimization. 

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How Video Becomes the Champion of Mobile Revenue

Like a leaky faucet drip-drip-dripping into a steel sink, mobile has long been that nagging concern keeping publishers up at night. The amount of inventory seems to multiply daily with little demand from buyers (especially when it comes buying guaranteed), so publishers are forced to turn to ad networks and…

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#OPSPOV: Is Programmatic Direct a Point Solution?

Though it seems fraud and the scourge of bots were high of mind at the IAB Annual Leadership Meeting this week, EmpiricalMedia’s Steve Goldberg launched a few missiles via AdExchanger that I’m sure exploded in debate over in Palm Springs. One of these missiles included predicting “the end of stand…

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The Maturation of Programmatic Direct

Maybe it’s because I’ve been watching too much “Downton Abbey,” but I can’t shake the idea that if programmatic direct was a debutante, 2013 was the year it came out.While the concept had been around for a while and people had long whispered about its prospects, last year was when…

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What Polar Vortex? DC Mashup Debates Viewability and More

Blizzards, polar vortexes (vortices?) – simply minor obstacles when it comes to bringing ad ops professionals together for deliberation and… Well, what’s deliberation without a little drinking? Even in a place like DC, where two inches of snow shuts down the federal government faster than a budget dispute. (As a friend…

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AdMonsters Meetup – SF

AdMonsters partners up with Rubicon Project to take its Meetup series to San Francisco, bringing together buyer and seller digital revenue specialists to hobnob as well as deliberate on one of the biggest challenges facing the digital ad space – cross-channel marketing.

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The Best of AdMonsters 2013

If 2013 must be a "year of something," we probably should call it the year of mobile. According to estimates from eMarketer, U.S. mobile advertising spend more than doubled in 2013 to hit $9.6 billion compared to $4.36 billion in 2012. eMarketer estimates that near-stagnant desktop spend will actually decrease…

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VPAID Errors and Other Pitfalls of Programmatic Video

“What’s up with my fill rate? Why are the video ads loading so slow?”Those are the two questions publishers really don’t want to be asking themselves when it comes to digital video – especially if they’re dabbling in programmatic waters.High-value video inventory is the moneymaker of the moment for publishers…

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