Baby, you’re a revenue (rock)star.
Amid tech disruption and publisher shakeups, these eight ad ops pros have the kind of hustle you can’t stop.
In a world where ad ops is often behind the scenes, every summer, we shine a light on those unsung heroes—bringing them to the forefront. Meet the AdMonsters Dream Team of 2025.
Nominated by their peers, our starting lineup is being honored for their years of dedication, innovation, and resilience. Ad tech is a land where change is a constant.
Whether it’s automation, consolidation, or fragmentation, these leaders are strategically shifting stacks, transforming businesses, and championing the next generation of ad ops pros to build what’s next.
Ad ops legends like Roxanne Allen, VP, Ad Operations at Dotdash Meredith, lead the team as our first-ever Dream Team Captain. If you’ve been in the ad ops trenches long enough, you know she’s a true MVP.
Moving with quiet certainty, she’s the kind of person who makes time for her team, for her peers, and anyone just trying to figure it all out. It only made sense she’d be the one to wear this crown.
And she’s not alone. From DailyMail.com to Trusted Media Brands to Major League Fishing, this year’s AdMonsters Dream Team is stacked with talent.
Like the Mighty Morphin Power Rangers of ad ops, each one brings a unique strength—but together, they’re an unstoppable force. The AdMonsters Dream Team isn’t just a badge or a shoutout. It’s our way of honoring the backbone of this industry—and of AdMonsters.
- Want to know who rebuilt Business Insider’s team from three to 30 in eight years?
- Or who turned a live sports network into a digital monetization machine?
- Or who got props from Jann Wenner for building Wenner Media’s programmatic business from scratch?
👇🏾 Meet Roxanne and the rest of the all-stars.
Roxanne Allen
VP of Ad Operations, Dotdash Meredith
Dream Team Title: Dream Team Captain
Ad Ops Superpower: 🔧 The Architect
The glue, the grinder, the strategist. Roxanne’s not just leading one of the largest ad ops teams in the game; she’s designing the blueprint. At Dotdash Meredith, she’s scaled a powerhouse operation across display, video, commerce, and more. And, she’s built the kind of team culture most folks only dream of. A calm and steady force behind scalable systems and people-first leadership, she’s the kind of leader who makes excellence look easy.
Marc Boswell
CRO, LoveToKnow Media
Dream Team Title: CRO
Ad Ops Superpower: 📈 The Growth Engine
Marc’s superpower? Turning “what if” into revenue. Whether he’s scaling commerce, building audience-first packages, or redefining what sustainable media looks like in 2025, he brings the numbers and the nuance—without breaking a sweat. And when he was at Business Insider, he built the ad ops team from three to 30 over eight years, proving that slow and steady can still scale fast.
Adam Sadur
VP, App Monetization, Dotdash Meredith
Dream Team Title: Global Head of Mobile Monetization & Strategy
Ad Ops Superpower: 📱 The Mobile Monetizer
From CTV to casual games, Adam knows it takes more than following trends to be successful. You have to monetize those trends. He’s redefined what mobile means for publishers and proven that performance isn’t platform-dependent. As someone who knows how to turn audience intent into action across every touchpoint, Adam is making it happen for the scroll and the swipe.
Matt Barsomian
VP of Digital Partnerships, Ad Ops & Revenue Strategy, NESN & SportsNet Pittsburgh
Dream Team Title: SVP, Ad Operations & Revenue Strategy
Ad Ops Superpower: 🏒 The Playmaker
Turning a regional sports network into a digital monetization machine? That’s just a Tuesday for Matt. He’s part ops architect, part partnership whisperer, and knows how to bring tech, teams, and timelines together to drive big wins—without dropping the ball. Just call on Matt to call the plays that keep revenue moving downfield.
Michael Persaud
VP, Programmatic Sales, MailOnline
Dream Team Title: SVP, Programmatic Sales and Strategy
Ad Ops Superpower: 🧠 The Strategist
Building Wenner Media’s programmatic business from scratch was one thing, but getting a nod from Jann Wenner himself was another. Michael makes complex deals feel simple, turns insights into income, and puts publisher priorities front and center with every handshake and slide deck.
Jared Collett
Sr. Director, Ad Operations and Analytics, Major League Fishing
Dream Team Title: VP, Ad Operations and Analytics
Ad Ops Superpower: 🎯 The Precision Player
From forecasting to final wrap reports, Jared will run the numbers and make them cast-ready. He built MLF’s digital ad ops function from the ground up, implemented their first ad server, and integrated tools that allow his small team to punch way above its weight. Whether it’s pacing a campaign mid-season or adjusting frequency caps on the fly, Jared reels in results with the focus of a tournament pro and the heart of a team player.
Hayley Loft
Director, Media Account Management, Trusted Media Brands
Dream Team Title: VP, Account Management and Client Services
Ad Ops Superpower: 🤝 The Relationship Builder
Bridging client needs with internal priorities is all in Hayley’s zone. She’s built a service team that’s more like a strategy squad—delivering results while keeping relationships warm, workflows tight, and communication clear. What’s her secret weapon? Making complex campaigns feel frictionless.
Jake Sullivan
Senior Director, Advertising Monetization, US News & World Report
Dream Team Title: VP, Advertising Monetization
Ad Ops Superpower: 📊 The Revenue Engineer
Optimizing yield is more than a bullet point on Jake’s resume—it’s his blueprint. He’s transformed US News’ monetization playbook with sharp instincts, operational discipline, and the kind of cross-functional vision that keeps partners, platforms, and programmatic all humming in sync.
Great team. Aren’t they? Wanna meet them?
We’ll be celebrating them all in Nashville at AdMonsters Sell Side Summit, August 17-19. But for now, I just wanted to say thank you. Thank you for being the kind of professionals we all hope to work with—and the type of people who make this industry worth staying in.
Learn more about the AdMonsters 2025 Dream Team here.