Are you panicking yet? On May 25, 2018, the EU General Data Protection Regulation (GDPR) comes into effect regarding data-driven content and services that directly target or monitor the behavior of EU citizens… Regardless of the targeting organization’s location. It’s a tall order and there’s unsurprisingly a great deal of confusion around how the law will play out.
But instead of wallowing in dread or working yourself into hysterics, consider GDPR a prime opportunity to elevate the revenue team’s role (as well as your own) in the face of a serious regulatory challenge. In addition to strategies and tactics for heading off GDPR, public policy consultant Nick Stringer details why the revenue team has the knowledge and power to take the lead on this crucial development—and other looming regulatory issues