As if you needed one more thing to worry about—on May 25, 2018, the EU General Data Protection Regulation (GDPR) will come into effect. You should get the full details in our Decoder piece on the subject, but basically GDPR is legislation from the European Union offering protection to its citizens regarding data-driven content and services targeting or tracking individuals.
That’s around 500 million people, depending on what’s happening with Great Britain these days. If your site has a great deal of European traffic, you’re going to want to stay on the good side of the EU authorities. Even if your site doesn’t have many European, the sizable financial penalties for those found in violation should at least make you consider a plan.
Although the date of enactment is less than a year away, a lot of aspects about GDPR—particularly around enforcement—are fuzzy at best. So we’re surveying the digital media and advertising space to see how (or even if) they’re approaching this potential albatross. If you’ve got a few minutes, why don’t you share the happenings at your company in our brief poll? Your peers will appreciate it! Look for an analysis in the coming months.