New England Sports Network’s Matt Barsomian talks streaming, women’s sports, and signal loss. He shares insights on how publishers can find new plays in a rapidly shifting ad game.
The rules are changing. Streaming is eating into linear, signal loss keeps pubs on their toes, and buyers are still learning to speak the language of impressions over ratings. And that’s why publishers are rewriting the playbook.
At AdMonsters Sell-Side Summit Nashville, we caught up with Matt Barsomian, VP of Digital Partnerships, Ad Ops & Revenue Strategy at NESN and SportsNet Pittsburgh. We chatted about how he’s navigating this evolving ad ecosystem, and why buyers and publishers need Google Translate when they’re speaking to one another.
From tapping into women’s sports audiences to doubling down on premium streaming inventory, Barsomian highlighted how publishers can balance audience growth, measurement challenges, and audience expectations, all while keeping control in an increasingly fragmented marketplace.
Hit play to hear his insights and how publishers can find their next wins: