Tag management provider TagMan has found an ally in Digital Fulcrum, the company that provides the consulting muscle for AdMonsters Professional Services. Through an exclusive strategic partnership, TagMan has integrated Digital Fulcrum’s Ghostwriter technology, a web performance optimization tool aimed at publishers as well as marketers.
With Ghostwriter, TagMan’s tag management system can execute synchronous tags asynchronously without modifying code, allowing TagMan to be used asynchronously with any third party tag. In effect, publishers can de-couple their tags and prevent loading from hobbling website performance
“By joining forces with the leader in tag management technology, we’re able to bring improved site performance to a much broader market,” said Kevin LeFew, managing partner for Digital Fulcrum. “Our solution, combined with the services and metrics that TagMan delivers, creates an incredibly valuable tool that improves user experiences, better informs decision making, and ultimately drives revenue. We are pleased to be collaborating on enhanced services for marketers and publishers alike.”
When they’re not forging partnerships, those APS boys are also thought leaders, as demonstrated by Consultant Brian Lineweaver’s series on the three pillars of success: People, Process and Technology.
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