Last May, Google announced that third-party cookie deprecation in Chrome would be planned for the second half of 2023. Google advised the advertising ecosystem to integrate the Privacy Sandbox API’s into their products and transition to more private, cookieless solutions.
Now that cookie deprecation is finally slated for 2024, publishers and advertisers are facing new challenges and opportunities to ensure engagement. To address these concerns, publishers are experimenting with creative innovation, new targeting tactics, and measurement strategies to attract advertisers and demonstrate the value of their inventory.
To better understand the future of advertising, AdMonsters wants to know:
- How are publishers preparing for the depreciation of cookies in Chrome next year (the last nail in the ID coffin)?
- Which metrics and targeting strategies will publishers focus on as we move into a cookie-free world?
- In the face of declining advertising, are publishers allowing indirect representation of their inventory? If yes, how do they select partners, and maintain a list of approved partners over time?
The anticipated cookie deprecation in 2024 is a seismic shift for publishers, including both challenges and opportunities in maintaining user engagement.
Tell us about your engagement and goals for the next 12 to 18 months. By sharing your thoughts, you will contribute to shaping strategies that aim to create meaningful experiences for both your users and advertisers.
Take the survey and be entered to win one of two $100 Amazon gift cards!
Winners are selected randomly after the playbook is published and are announced privately as well as on AdMonsters social media.