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Weekly News Roundup

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LinkedIn Ramps Up Ad Model, P&G Hedges on Programmatic

Is LinkedIn the New Facebook (for Content Distribution)? LinkedIn is reportedly firming up relationships with publishers in the U.S. and the U.K., according to Digiday, and a growing number of publishers are getting more serious about using LinkedIn as a content distribution channel. (They’re not just B2B publishers, either). LinkedIn…

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Ads.txt Adoption Passes 50%, Content Recommendation Deals Evolving

Survey Says: Ads.txt Adopted by Over Half of U.S. Publishers OpenX ran an audit on the comScore top 1,000 publishers in the U.S., and found that over 50% had adopted ads.txt. It feels like we were just saying, “Ads.txt is something that should happen in order to clean up the…

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Data Leakage Is Real, Video Ad Activation Is Complicated

Agency Insider: Yep, We're Buying Publishers' Data Indirectly Digiday’s “Confessions” series most recently brought us a chat with a programmatic buyer at an ad agency. For publishers who fret over how much valuable data they’re losing to wily buy-siders, this more or less confirms several of their fears. The buyer…

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DSP Hidden Fees, Retargeters and Consent

DSPs Hidden Fees Dragged Into the Light AdExchanger published a lengthy explanation of the infamous hidden fees DSPs sometimes charge. It's common knowledge in the industry that DSPs are often inclined to take a cut off of the transactions they enable, and then add extra fees on top of that.…

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Lift Tests Rising, Cross-Platform Addressable

Lift Tests: The Next Programmatic Trend? Among advertisers, especially performance advertisers, lift tests are on the rise, AdExchanger reports. Performance advertiser are feeling some heat to justify ROI for all their activities, which is why they’re looking at measuring incremental lift in whatever channels they’re spending in. One reason for…

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