Jeffrey Bustos, VP of the Measurement Addressability Data Center at the IAB, explores the future of retail media with insights on data collaboration, privacy-centric solutions, and evolving measurement techniques. Discover how clean rooms, creator partnerships, and omnichannel strategies will shape the industry’s next phase.
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Publishers are navigating a pivotal year in 2025, where the demands for diversified revenue streams collide with the unwavering commitment to editorial excellence. The industry is rapidly evolving, and publishers are rethinking their strategies to stay competitive. Five transformative trends are set to shape the future of media: innovative content…
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2025 will be an interesting year for retail media, especially in the groceries category. While Amazon, Walmart, and Target dominate retail media through sheer scale, three emerging players — Instacart, Kroger, and Home Depot — are carving out valuable niches through specialization and innovation.
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What happens if Google is forced to divest Chrome or Android? How might Google's potential breakup reshape digital advertising? Seven industry leaders share insights on the DOJ's proposed remedies and what they could mean for digital advertising and ad tech.
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If they manage the next year well, publishers could emerge with more control over their business, stronger relationships with readers, and better deals with advertisers. Success lies in their ability to create hedged gardens, not the logged-in, ubiquitous worlds of Amazon, Google, or Meta, but differentiated by unique content, audiences,…
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How is AI changing creative strategy? The IAB Connected Commerce Summit featured lessons about creating experiences that connect with consumers.
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As retail media expands, so does its complexity. It’s no longer just about placing ads but leveraging retailer-specific insights, ad innovation, and personalization. The right provider will offer precision targeting, data transparency, and seamless campaign integration, helping advertisers achieve measurable, data-driven results in an increasingly competitive landscape.
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The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. We explore what this means for advertisers, publishers, and the future of CTV.
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Retail media is more than just a performance channel — it's a brand-building powerhouse. Discover how retail media is transforming advertising, from Amazon's pioneering role to the untapped brand marketing potential in this $46B industry poised to hit $100B by 2026.
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Direct mail offers a stable and predictable alternative amidst fluctuating digital ad rates. Unlike digital channels, where ad placements can be unpredictable and subject to rapid rate increases, direct mail provides a consistent and reliable medium. This channel's ability to lock in rates and deliver stable results makes it an…
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