A few weeks ago, we posted a poll asking ad ops professionals to tell us how they were handling the Q4 traffic deluge. Our poll asked ten questions and went into the nitty gritty of how ad operations teams deal with high volume seasons. We are posting the full results…
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While RTB may be nearly ubiquitous among U.S. publishers these days, adoption of the technology across the Atlantic has taken a much more leisurely pace. This isn’t that surprising considering that issues from privacy to highly localized markets make integrating automated selling systems across the European landscape a seemingly Herculean…
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With the growth in digital ad spend via real-time bidding (RTB) validating its place as an established method of media buying, the debate has now turned to the likelihood of premium display inventory coming into the programmatic trading environment at scale. RTB has proven itself to offer greater efficiencies in…
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This summer I ran into a friend at a ho-hum conference in midtown – the energy in the room was markedly low, which at first I was willing to chalk up to summer sluggishness. However, as we were chatting, I realized it was something more – we both commented that…
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This wraps up my first full year at AdMonsters as US Editor, and it’s been a helluva ride. The AdMonsters editorial team has spent 2012 finding its voice in an ever-crowded landscape of ad tech trades, and the below list shows our successes, including content from our recently introduced Connect…
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At Ad:Tech NYC, Venture Capitalist Fred Wilson and Simulmedia CEO Dave Morgan took the stage for a wide ranging discussion on the future of digital media. The Op-Ed covered the core of that discussion in a piece last week, and also tracked down Morgan after the chat for a brief…
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On Thursday, November 15th at New York City’s Core Club, over 100 digital media folks gathered to watch a series of debates between some of the industry’s most provocative thought leaders. The Great Debate, as the event was called, took on some of the thorniest issues that the industry is…
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So much of the confusion and concern over the hot topic of programmatic premium stems from equating real-time bidding and programmatic buying. Let's put it out there for what undoubtedly won't be the last time: the former is a subset of the latter. Still, that doesn't stop overactive imaginations from…
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Fall is the time of year when brands invest in targeting students and families online. For one, advertisers have started to analyze the effectiveness of their back-to-school campaigns, especially when online shopping activity is on the upswing. In addition, smart brands are using the results of back-to-school campaigns to modify…
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Jason Kelly has been around a few blocks – and we mean that in the nicest way possible. Following his ascent to the role of CEO for the globally expanding buying platform Sociomantic, we caught up with him to talk about his journeys to just about every corner of the…
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