While there are multiple reasons for the growing inefficiencies in the ad buying process, one of the fundamental reasons can be traced to the widespread adoption of header bidding. When publishers first began using header bidding strategies in the mid-2010s, it immediately led to rapid growth in the number and…
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This wide-ranging, intimate discussion brought together a panel of revenue specialists from the US and Europe to talk about what publishers are expecting during the fourth quarter, how they’re preparing for an uncertain future beyond that, and how their audience relationships are evolving. Watch the video now!
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After taking a massive hit from COVID-19, pubs' resiliency led to efficiently working-from-home, successfully diversifying revenue, and employing tools like automation and self-service to manage workflow and capture smaller budget spend. Recently, we chatted with a number of pubs at a roundtable discussion about planning for tomorrow’s very different ad…
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We had a chat with IPONWEB's Publisher Product Lead Wenda Zhou to talk about the current state of programmatic, from header optimization tricks for pubs during the downturn to the effects of de-duping auctions, traffic shaping and SPO.
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Using machine learning for better traffic shaping can mean huge strides forward for healthier ad operations, the future of the programmatic ecosystem and two-sided bid optimization. We sat down with Benjamin Hansz, Vice President Strategy for Simplaex’s Rivr, to discuss traffic shaping.
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The antiquated idea that SSPs are publisher defenders and DSPs are buyer advocates has created a gulf—one might say a black hole of pricing machinations and Russian-Doll-style auctions that threatens to suck away the benefits of the open ecosystem entirely. Key to bridging that gap—or plugging the black hole—is traffic…
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On Wednesdays at Publisher Forums, we let the attendees "take over" the conference. Attendee volunteers lead informal sessions with their peers on a variety of topics, and then report major takeaways to the whole group. Through the magic of technology (cough, Zoom, cough), we ran an experiment where we took this…
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We're back with another entry in AdMonster's Discourse, the audio series that massages your eardrums while also informing you about the latest in digital media and advertising technology. As guaranteed spend from advertisers has been paused or simply dried up, publishers are leaning on the open programmatic marketplace far more...…
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Marfeel asked AdMonster Editorial Director Gavin Dunaway to lead a programmatic panel with heavy hitters from Leaf Group, PreBid.org, Amnet, and more. As you can imagine, it's highly engaging—the talk circles around how the programmatic ecosystem is adjusting in the pandemic fallout, especially with The Trade Desk's demand that exchanges…
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