Moving forward, it may seem a no-brainer to pubs, that in this privacy-forward era, users should either subscribe or provide morsels of information in exchange for content that is meaningful and relevant to them (which would include advertising), but maybe there really is another way. And maybe that other way…
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Raise your hand if you remember when a Netflix subscription was $8.99 a month? 🙋🏾‍♀️ Minus all the fancy tiers, their initial subscription model, and the exclusively intriguing content attracted subscribers and made them the category leader and most popular SVOD platform that they are today. These days, they are…
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This week, we were presented with a major IAB Tech Lab ads.txt update as they announced two new values for publishers to add to their ads.txt files, and both have the power to impact the adtech game in a big way. "Ownerdomain" and "managerdomain" have two separate functions within ads.txt,…
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AppLovin has always proven a resourceful tool for mobile app publishers looking to grow their apps and revenue. But now, they're partnering with The Trade Desk and beefing up their wares so that TTD can buy directly from AppLovin Exchange, and mobile pubs will have access to UID 2.0.
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In the latest attempt at saving the day before the cookiepocalypse, please meet our potential super data hero — seller-defined audiences (SDA). This solution developed by the IAB Tech Lab is a proof of concept released last week as a result of Project Rearc launched two years ago. The SDA…
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As 2021 comes to a close, it's time to reflect on the top trends that set the tone for digital media and ad tech throughout the year. From Chrome's on-again, off-again cookie cutoff to Apple's privacy updates to mass confusion surrounding developing solid first-party data and identity strategies to the…
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In a recent article on the predictions of journalism in 2022, we were reminded of the crushing reality that our college degree did not spearhead the career we studied so hard for. In fact, that unpredictability of career trajectory is the only thing we can confidently bet on. Fast forward…
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Everyone loves a good proof of concept before pouring hundreds of thousands, or millions, into an idea. Shoppable content is one such idea, and it’s a lucrative, proven, revenue model. When activations like shoppable content are woven through editorial content, the line is blurred between where editorial reporting stops and…
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Despite the FLoC origin trial limitations, we learned a fair amount about how FLoC might work in the future such as how many cohorts there might be (34 Thousand), how many users would be in a Cohort (at least 2K Synced users), and how often the Cohort is calculated (every…
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The Tech Lab's Open Source Initiative will make the code and guidelines of ad tech projects — like UID 2's Open Source ID framework, proof of concept libraries for implementing authenticated connections using Ads.cert, and brand suitability test benchmarks — available to everyone, all in one place.
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