5 Ways Publishers Can Actually Use AI
Shay Brog, CEO, Burt Intelligence, shares five ways publishers can actually use AI to drive user engagement and traffic while simplifying operations.
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OpsPOV
Why Actions, Not Words, Are Needed to Face the Cookieless Future
Publishers and SSPs are influenced by higher CPMs and fees and DSPs crave the audience targeting and segmentation provided by cookies. If we do not encourage the use of cookie alternative traffic in advertising today, the entire industry will take a huge step back when it becomes a reality.
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Dear Brands: It’s Time to Impose Ethics on the Influencers You Pay
Today, we are battling a new scourge: overtourism. Social media is turning people into bad tourists. How should brands step up to help resolve this challenge?
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Legit Black-owned Publishers Are Being Labeled MFA Sites, but Maybe There’s a Solution
The MFA site reformation in ad tech is well underway. Still, some Black-owned publishers are being labeled as MFA sites by the industry in their attempts to reach advertisers’ quotas and serve quality ads to consumers. Is a tiered approach the answer to this problem?
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Seven Insights From Advertising Week NY, As Told From AdMonsters’ X Timeline
At Advertising Week New York there were eight stages representing the eight different areas of the advertising industry. The tracks included marketing, ad tech, the creator and influencer economy, television, creative, web3, DEI, leadership, female empowerment, and of course the most glorified of them all, AI. Check out these AWNY…
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CIMM Summit: Independent Streamers’ Engagement is Booming, But Measurement Challenges Hinder Seamless Growth
At the CIMM Summit, industry experts discussed the success of independent streamers, but to establish a more effective process, streamers must address current challenges to connect with their highly engaged audiences.
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The New Publisher Playbook: Understanding Challenges & How To Overcome Them
At AdExchanger’s Programmatic IO on September 26, our own Lynne Johnson facilitated a panel discussion titled “The New Publisher Playbook” with two industry leaders – Mark Howard, Chief Operating Officer, TIME, and Zack Sullivan, Chief Revenue Officer, Future. They offered insight about a world without cookies, scaling your business and…
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Escaping the Trap: Supply Path Optimization Can Create Transparency and Increase Efficiency
A panel at AdExchanger’s Programmatic I/O in New York City on September 26 titled “The SPO Squeeze” dove into this subject headfirst. The chat was moderated by Sarah Sluis, Executive Editor, AdExchanger, and featured Jess Breslav, Chief Customer Officer, Index Exchange; Will Doherty, VP Inventory Development, Publishers, The Trade Desk;…
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Big Takeaways From Cynopsis’ 5th Annual Big TV Conference 2023
During the last week of September industry experts provided their perspectives on streaming and linear challenges like measurement, the state of linear tv compared to streaming, sustainability, cost effective programming, understanding Gen Z, first party data, and more. In case you missed it, dive into the short summaries of our favorite…
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MFA Sites: Are They All Bad?
There are genuine MFA shoppers out there and that brands that advertise with MFAs may find enthusiastic audiences. However, there are limits to their enjoyment of ads. While some shoppers like advertising — and seek it out with online circulars and clicking on sites the industry calls MFAs — there’s…
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