Current conditions are presenting publishers with a unique conundrum. There are huge traffic spikes offering an opportunity to super-size digital media monetization. But to harness it, they must first tackle the COVID-19 disruption to advertising budgets and their internal resources. We spoke with Ivan Ivanov, COO, PubGalaxy, about what publishers…
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Transparency concerns have long plagued open advertising markets, scaring away participants on the buy and sell-side of open real-time bidding advertising transactions. The buy-side has ads.txt and sellers.json. Unfortunately, sell-side participants—publishers—often have difficulty obtaining basic levels of transparency in reverse when using header bidding tools to extend demand.
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In the wake of the ISBA Programmatic Supply Chain Transparency Study, there was immediate focus on who was most adversely affected, as well as the mysterious unknown delta. While these are interesting data points, MightyHive's Head of Media Activation, Rachel Adams, was taken aback by another issue—how difficult it was…
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The #StopHateForProfit Facebook advertising boycott, launched against the social media giant for continuously allowing hate speech and misinformation to exist on its platform, is steadily growing steam. Could this create an opportunity for publishers as brands seek to reallocate their ad spend? Folio Senior Editor, Greg Dool, weighs in.
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