Sell Side Summit Austin: The Publisher’s Rough Road to Programmatic Resilience
At Sell Side Summit Austin, publishers explored how AI, first-party data, and diversified ad tech stacks are helping them reclaim control.
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Order Up! GAM’s Offerwall Lets Publishers Cook Their Own Revenue Strategy
Offerwall for Google Ad Manager (GAM) allows readers choose how they unlock articles—watch a quick ad, answer a short survey, drop a micro-payment, or sign up for a subscription.
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After the Ruling: Can Publishers Thrive Through Google’s Ad Tech Breakup?
U.S. District Judge Leonie Brinkema found that Google "willfully acquired and maintained monopoly power" in the publisher ad server and ad exchange markets. What does it mean for publishers and independent ad tech?
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When Rome Fell: Reflections on the DOJ Ruling and the Fall of Our Digital Rome
In this analogy, Google is Rome. The whole empire: GAM, AdX, DV360, Open Bidding, Search, AdSense, Analytics, you name it. These tools allowed publishers of all sizes to build, monetize and scale.
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The DOJ and Google Give Closing Arguments in Landmark Antitrust Case
The DOJ filed an antitrust lawsuit against Google's ad tech stack in early 2023, and both sides made their closing arguments yesterday afternoon. Prosecutors from the DOJ and lawyers for Big G summarized their arguments from the heated 14-day trial to convince the U.S. District Judge Leonie M. Brinkema to either…
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How Self-Serve Platforms Are Revolutionizing Ad Tech and Empowering Publishers
Toms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges.
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Inside the DOJ’s Big Tech Showdown: AdMonsters Breaks Down Week 1 of Google’s High-Stakes Trial
The trial has highlighted the complexity of breaking up major tech monopolies, the potential ripple effects on small businesses and publishers, and the intricate balance between legislative oversight and market self-regulation. Stay tuned for weekly updates and deep dives as we continue to unpack this monumental trial. We will bring…
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Two Sides of Google’s DOJ Trial: Cost-Effective Solutions or Monopolistic Abuse?
Google is in the global antitrust hot seat right now, with all eyes watching the current DOJ trial accusing the tech conglomerate of running an ad tech monopoly. The DOJ argues that Big G operates three monopolies — ad tech, search, and the Android app.
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Are We Overcomplicating Floor Pricing Optimization?
Discover how behavioral economics offers a simpler, more effective approach to floor pricing optimization. Kean Wang, VP of Product and Strategy at Intowow, reveals best practices for balancing Header Bidding and Google Ad Manager to maximize publisher revenue.
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AdMonsters Publisher Pulse: Ad Ops Reimagined — A Guide to Reshaping Ad Ops With Generative AI
Ad Ops professionals aren’t just dabbling in generative AI; they’re diving in deep and successfully putting it to work to improve their daily jobs and elevate the overall Ad Ops team. It isn’t a surprise that they’ve largely sidestepped the challenges others have faced using generative AI. As tech savvy…
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