Mediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero
Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry.
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Shattering the Grass Ceiling: Navigating the Haze of Cannabis Ad Regulations
In a world where the green of cannabis meets the red tape of regulation, Kate Lavin, Editorial Director at Marijuana Business Daily (MJBizDaily), cultivates a unique blend of compliance and creativity. Balancing on the ever-shifting ground of advertising rules, Lavin's savvy lies in her ability to grow MJBizDaily's reach while…
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5 Financial Best Practices for Publishers
April is financial literacy month, which for those of us in digital advertising might raise the question: What does financial literacy entail for publishers? The key is understanding all the data surrounding ad buys to ensure publishers know exactly what they're selling and receiving in return, reconcile discrepancies between their…
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Announcing the AdMonsters Dream Team: Nominations Now Open for the Inaugural Fantasy League of Ad Tech All-Stars
AdMonsters is thrilled to unveil the launch of the AdMonsters DreamTeam, an exclusive opportunity to shine the spotlight on the brilliant minds and visionary leaders within the realm of ad operations and revenue optimization.
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Harnessing Data with a Touch of Fanaticism: Madeleine Want’s Journey to AdMonsters Ops Keynote
In a world where data reigns supreme, few have managed to navigate its complex waters with the finesse and insight of Madeleine Want. As Vice President of Data at Fanatics Betting & Gaming, Want has been at the forefront of leveraging data in dynamic and transformative ways. Her journey, stretching…
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Can Targeting Truly Be ID-Free? Q&A with Anthony Flaccavento, General Manager Americas, Ogury
The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Several strategies are emerging, many of which prioritize users’ first-party data in exchange for something they find valuable, like access to exclusive content. Many are turning to contextual advertising and ID-based solutions to…
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A Privacy-Focused Ecosystem With Diminished Data Quality: Insights From IAB State of Data Report 2024
The IAB releases its State of Data Report every year to understand how the industry is tackling data evolution. This year's study reveals that the digital advertising industry has acknowledged the lasting impact of data privacy changes and signal loss, but these have magnified measurement and addressability issues.
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Answering Who Owns the Data AI is Trained On?
To say that Reddit's IPO is causing a stir is an understatement. Part of that excitement is due to generative AI. Google and other AI companies are just itching to get their hands on Reddit's vast pool of user-generated content to train its models.
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Spotlight on Census Data for Audience Development & Insights, a Cookie-Free Approach
Every country collects data on its citizens, including the number of household members, presence of children, household income and education levels, age, race, marital status, neighborhood characteristics, etc. This data can be useful to publishers who want to tell better stories about their readers and to marketers who want a…
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Enabling Data Collaboration as Cookies Crumble: An AdMonsters Q&A With Lotame’s Alexandra Theriault
With the decline of third-party cookies, data collaboration platforms might be the industry’s answer to improving data’s value. In this Q&A, Alexandra Theriault, Chief Growth Officer, Spherical at Lotame, shares how organizations can leverage data collaboration to access, analyze, and activate data. The tech company recently expanded the offerings for its…
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