The Programmatic Pub Tech Partnership That Paid Off
How Hearst Newspapers and Aditude modernized ad ops, unified data, accelerated decisions, and turned collaboration into revenue results.
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Direct Isn’t Dead: Tribune’s Kelsey Smith on Reclaiming Relationships in Ad Ops — and Using AI to Do It
Kelsey Smith of Tribune Publishing shares how her team is refocusing on direct sales relationships — and using AI to streamline workflows and free up time for strategy.
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This Is the Remix: How Publishers Tune Into the Connected Future
At AdMonsters Sell-Side Summit Austin, Mediavine CRO Amanda Martin explored how AI-driven discovery and new rules for premium inventory are helping publishers remix control and stay profitable in the connected future.
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Breaking Free From GAM: How Publishers Are Reclaiming Transparency, Data And Profitability
Publishers are rethinking their reliance on Google Ad Manager. Learn why more teams are reclaiming transparency, data ownership, and profitability by building independent, open-source ad tech stacks beyond the walled garden.
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What Ad Ops Teams Need to Know About Privacy Now
Privacy Lawyer Jessica Lee answers these questions for publishers: How much liability do publishers carry for downstream vendor behavior? Are probabilistic age estimates enough? What does “strictly necessary” really mean for measurement?
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Keep Your Audiences Coming Back for More
From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.
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What Is llms.txt and Why Should Ad Ops Care About It?
llms.txt is the velvet rope between your content and AI crawlers. Here’s how ad ops can turn it into AI-safe inventory, enforce compliance, and turn crawls into cash.
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Still Feeding the Open Exchange? Here’s What It’s Costing You
New AdMonsters and Intent IQ research reveals a critical gap in publisher monetization strategy. While 55% still rely on open exchanges for cookieless traffic, they admit it’s not working. See how top publishers bridge the gap with identity solutions and Deal ID packaging.
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Taking Ad Ops Out of the Weeds: The Stillness Isn’t the Move in the Age of AI
Maybe AI isn’t taking over ad ops. Maybe it’s elevating it. From prompt engineering to creative alignment and data stewardship, ops teams are moving from the weeds to the frontlines of strategy. Here’s what it takes to keep up.
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Eight Ways Supernova PRIDE Put Inclusive Leadership Into Practice
At Supernova PRIDE, industry leaders turned the Cannes conversation on its head. From travel media to fandom to AI ethics, here are eight takeaways that prove inclusive innovation is good for culture—and business.
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