AdMonsters AI Roundup 2025: The New Publisher Reality
In 2025, artificial intelligence went from something publishers talked about in abstract terms to have a direct impact on the numbers that matter most: traffic and revenue.
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The NYT Boasts Promising Results After One Year Testing Its BrandMatch AI Product
The New York Times now has a full year under its belt running BrandMatch. I caught up with Valerio Poce, the NYT’s executive director of ad product marketing, to see what’s working, what’s hype and what’s ahead.
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Reworking the Publisher Stack: The Top Publisher Stories That Shaped 2025
2025 forced publishers and ad ops teams out of passivity and into strategic survival mode. Our eight most popular articles of 2025 reflect how publishers navigated each challenge and where the industry might go next.
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Retail Media In 2026: Why This Is The Year The Channel Finally Grows Up
Retail media is no longer experimental. It has stepped into its role as one of the most important and fastest-growing channels in digital advertising. The transformation from concept to enterprise is now undeniable.
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The Best Of This Year’s Sell Side Summits: Three Takeaways Publishers Need To Know
In 2025, AdMonsters transformed our Publisher Forum into the Sell Side Summit. But we still covered the highs and lows of the digital publishing business. Here’s a recap of the lessons we learned.
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How Publisher Cohorts Help Sites Band Together To Fight Traffic-Stealing AI
For this week’s newsletter, we’ll dive deep into the topic of publisher cohorts. It’s a subject that Justin Barton, CEO of AdGrid Media, brought to our attention at an AdMonsters Sell Side Summit a few years back.
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Why This Holiday Season Should Be Publishers’ LTV Wake-Up Call
Publishers may have seen a holiday traffic surge, but it wasn't the whole story. Here’s why CPM isn’t the best metric anymore, and why LTV and RPS could offer a better path into 2026.
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Hot Topics, Straight Talk: A 2025 Year-End Rundown with Jounce Media’s Chris Kane
Chris Kane, founder of Jounce Media, joined AdMonsters for a lively conversation dissecting this year's buzziest trends, the latest developments in the Google antitrust trial, and what keeps publishers up at night.
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Trust Is the New Publisher Playbook — And the 2026 Advantage
As discovery shifts toward AI and platform traffic becomes less dependable, trust and diversified revenue give publishers an edge. Mediavine’s Amanda Martin explains how to plan for 2026.
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AI in Ad Tech: Is It Evolution, Revolution, or “Too Early to Tell”?
James Deaker, aka The Yield Doctor, outlines how AI is reshaping ad ops—from incremental improvements to major workflow shifts and the emerging unknowns teams should keep an eye on.
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