In AdMonsters’ Jan. 25, 2023 webinar, “How PMC Drives Value for Advertisers,” we spoke with Brett Goverman, Head of Data Strategy, PMC, and Brendan Farrell, Manager, Customer Success, North America, Permutive. We discussed making the most of your first-party data, why campaigns using first-party data perform better, and how to…
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Leading up to our webinar, How PMC Drives Value For Advertisers with First-Party Data on January 25, 2023 at 1:00 PM EST, I caught up with Brendan Farrell, Manager, Customer Success, North America, Permutive, to discuss how user-choice is driving privacy-first solutions, how pubs can solve for “reject all,” how…
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Given that their ecosystem is a user-driven community where product development is core to the “user experience,” the expectation will be that their DSP solution will be less about SAAS. An Apple-operated DSP should be centered around their ability to allow brands to effectively connect with consumers given the intimate…
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At an AdMonsters PubForum in 2022, we asked about 10 groups of ad ops and rev ops professionals to put their best predictive analytical skills to work to identify which trends ad tech can look forward to five years from now. Here's what four of the groups came up with.
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Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. Here are AdMonsters 2023 ad…
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Each PubForum, an exclusive publisher-only Think Tank comes together to discuss the most pressing issues in ad tech. In Nashville, the common consensus was that thriving through this tough period was dependent upon how you choose to reach your audience. Per the advice that has been touted through many industry…
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Each week AdMonsters sends out the Wrapper–a series dedicated to analyzing a curation of ad tech news from around the world. Here's a look back at the top Wrappers of 2022.
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Whether you're craving a rewatch or want to catch up on some much-needed viewing, AdMonsters’ webinars are available at your leisure. This year, our webinar series dealt with the future of monetization, malvertising schemes, and how publishers use data to close deals.
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As an industry, ad tech understands the importance of audience feedback. High-performing and relevant ads would not exist without the consumer’s input. The AdMonsters Playbook was born from that idea, and with the help of surveys, we gather and source data from our community. We wanted to hear how our…
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Given that ad spend will continue its slow descent well into 2023, and direct sales are making a comeback (for some, they never left) — email newsletters provide advertisers with premium advertising inventory that reaches a highly engaged audience.
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