As discovery shifts toward AI and platform traffic becomes less dependable, trust and diversified revenue give publishers an edge. Mediavine’s Amanda Martin explains how to plan for 2026.
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Kelsey Smith of Tribune Publishing shares how her team is refocusing on direct sales relationships — and using AI to streamline workflows and free up time for strategy.
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At Sell Side Summit Austin, publishers explored how AI, first-party data, and diversified ad tech stacks are helping them reclaim control.
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For years, publishers have done what they had to do to survive — navigating opaque supply chains, blunt safety tools, and automation that trades transparency for control. Now, with AdCP and MCP, new standards promise a shift from endurance to empowerment. But survival instincts die hard — can the industry…
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Tata Consultancy Services’ Terry Guyton-Bradley joins AdMonsters at Sell-Side Summit Nashville to unpack how brands are building retail media networks, leveraging first-party data, and using AI to reshape audience targeting in 2025.
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For Oswald Méndez, every day as CMO of Canela Media looks different, and that’s precisely what he loves about the job.
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Jake Sullivan, who serves as senior director of ad monetization, U.S. News & World Report is blending user experience, data strategy and advertising performance to connect with their audience.
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In 2000, US newspapers made more money than ever before, but have since then lost about two-thirds of that revenue. Here are 10 big, bankable ideas for turning the page.
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In April, when Matt McGowan joined Bell Media, Canada’s largest media and entertainment company, he came with a track record spanning both startups and corporate orgs.
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The New York Times’ Robyn Roberts shares how her team is using curation and partnerships to position its ad inventory as premium and drive sustainable revenue growth.
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