Articles - AdMonsters

LinkedIn goes self-serve

LinkedIn is the latest publisher to move to a self-serve ad model. Like Facebook, it has found this model to be the solution to the advertising dilemma facing social networks; how do you control the advertising environment when the content is user generated? The answer for both publishers has been…

Where are we with VAST and VPAID?

Last year when I first joined AdMonsters I wrote an article about the Video Ad Serving Template, commonly know as the VAST which is a XML standard proposed and maintained by the IAB. So what has become of VAST in the 12 months since? Has the industry embraced the VAST…

The Changing Network Model

Premium online ad networks in the UK are facing a challenge which requires fundamental changes to their business, and it seems likely that those who don't move quickly will be in all kinds of trouble. Until recently it was all so different - the role of a network seemed certain;…

iFrames, JavaScript and Ad Delivery

The type of ad delivery a site uses can have far reaching impacts. Everyone's had a conversation with the Content or IT team that started "Your ads are making the site ...!" This is usually followed by any one of a number of complaints: slow; install malware; totally unusable; leak…

Digital Ad Operations: The Bigger Picture

Editor's note: The post originally appeared on the UM blog.The world of Digital Ad Operations has changed dramatically over the past year. It was just over a year ago that we all started using acronyms like DSP, RTB, SSP, and DCO on a regular basis. In fact, I remember having…

Snowstorms and Ad Operations, 5 Things in Common

The recent snowstorm up and down the East coast, made us think about how Ad Ops professionals have to balance the periodic crisis and still keep normal business moving. Below is a countdown of 5 things we think Ad Ops projects/emergencies and storms have in common. #5 – Both reminds…

What OpenRTB Means for Ad Operations

Recently there was an announcement introducing OpenRTB, which is a consortium made up of both demand and supply side providers. The goal of the consortium is to create less friction in an marketplace that is only becoming more and more complex. Part of that initiative includes proposing a set of…

Challenges Facing Ad Ops Employers

My last AdMonsters blog post was about the key challenges that face ad ops professionals looking progress their careers.It seems appropriate as a follow up to look at this from another angle – what are the challenges that face employers looking to maintain, and grow their ad ops teams?I made…

OpenRTB Consortium

As much of the industry knows by now, we were honored to announce our participation in the newly formed OpenRTB Consortium earlier this month. With more and more publishers looking to real-time bidding (RTB) as a key source of demand for their inventory, it’s critical to have the right standards…

Building an Ad Server to Serve Your Application

Last Thursday my talk on Bootstrapping Your AdServer provoked hems and haws at the AdMonsters Network Forum (Dec 9th, 2010) in New York City. My intention was to provide a bit of insight to the challenges that publishers encounter on a regular basis; especially those in the midst of a…