Joe Luna is Manager of Yield and Inventory at Fox News Digital. He works closely with sales, production, and the trafficking groups to identify valuable inventory, set pricing strategies, and help define new ad opportunities. Joe will be presenting “Maximizing Video Revenue” at the AdMonsters Publisher Forum in Memphis. In…
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Anna Murray will be the keynote speaker for the upcoming AdMonsters Publisher Forum in Memphis. She has more than 20 years of interactive technology and marketing experience and is a nationally recognized expert for her ability to implement technology and Internet strategy. She began her career working for news organizations…
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On behalf of all of the founding members, I am thrilled to announce the formation of OpenRTB Mobile, a committee within the OpenRTB consortium dedicated to increasing the adoption of real-time bidding (RTB) in mobile advertising. The committee’s goal is to set standards on non-competitive features and functionality, in order…
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Leading up to our US Publisher Forum in Memphis AdMonsters will be asking some of the speakers a few questions on their respective topics. Paul Geller will be presenting "Privacy, Consumer Protection for Global Ad Ops" at the Publisher Forum. Paul is the Senior Vice President for Information Products at…
Read MoreAnyone in their right mind who reads about, works towards or is rewarded because of the strong growth in online lead generation must surely wonder what loss of rational thought resulted in the commercialisation of "maximum scrub rates". Discuss. So, the first student to complete a BA in “The Beatles”…
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From Cost Center to Profit CenterFor any company that deals in digital advertising, ad operations is where the rubber meets the road. No matter how great the revenue opportunity, no matter how sweet the deal—no one profits until ops moves the ball over the goal line. And the faster, smarter,…
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Imagine walking into a bar, buying a beer, and standing there drinking it. Now imagine that another punter walks into the same bar, buys exactly the same pint of beer, and stands beside you calmly drinking it. Don't be confused. I am not suggesting they are drinking a "similar" pint.…
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Today OpenX announced the release of a new platform, OpenX Enterprise, which is a Software as a Service hosted ad management solution with new capabilities for managing different channels of inventory and product in one tool. Read the release. According to OpenX, this is a departure for the company and…
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Editor's note: Originally appeared on the Bizo blog.Debates about the Federal Trade Commission’s call for a “Do Not Track” system to protect consumer Internet privacy have been going on for several weeks now. But only in the last few days has the issue become very “real” for many consumers with…
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