The type of ad delivery a site uses can have far reaching impacts. Everyone’s had a conversation with the Content or IT team that started “Your ads are making the site …!” This is usually followed by any one of a number of complaints: slow; install malware; totally unusable; leak all of our audience data or two-hundred-thousand pixels wide. When faced with such a barrage, Ad Ops is forced to not only identify the cause of the problem but also mediate a solution.
Conversely, many Ad Ops teams spend considerable time insuring ad creatives behave properly. Expanding ads that don’t expand, companion ads that don’t cooperate with one another, and third-party reporting discrepancies are a few examples of the many integration challenges. The trend toward increased use of remnant networks and highly interactive creative only exacerbate these problems.
- A summary of the various implementations available including standard tagging, friendly iframes and asynchronous script tags.
- The pros and cons of each Ad Delivery technique including compatibility, performance, security and data leakage.
- Use real-time, end-user monitoring to
- Guard your audience information.
- Measure real-world performance.