Publishers have so many demand partners to work with today... which can be challenging when you need to track down the source of redirects, bad creative, low fill, and other indicators of poor quality. How do you decide which of your partners can stay, and which need to be cut…
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In the second of this three-part interview series, Claudia Page, Dailymotion's VP, Product and Partner Development, shows Gavin Dunaway a world outside of Facebook for content distribution and for getting traffic. Facebook, she says, has veered away from its most distinct core features, and there are pluses and minuses in…
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Let's take a look at where the digital media industry is with server-to-server integrations, programmatic guaranteed, and understanding who in the publisher org sells programmatic products, inspired and informed by what we heard at PubForum in Huntington Beach.
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The Google News Initiative is a mix of new and old offerings to boost quality news and root out disinformation. Also, Meredith will lay off 1,200 Time Inc. folks in a wide review of its portfolio. Vox already laid off some people in February, and now its publisher explains their…
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Blockchain promises a level of transparency the ad industry needs in order to clean up the supply chain. But it could disclose fees in a way that could hurt the business of some of those companies along the supply chain, even legit ones. Brian LaRue asks how much transparency is…
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We keep hearing about how badly the digital media industry needs more conversations between the buy side and the sell side... so we decided to start one ourselves. We asked Gabe Greenberg, agency/marketing lifer, industry advisor, and CEO/Co-Founder of the GABBCON conference, to share perspectives from his extensive buy-side network.…
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Facebook's algorithm changes (and public statements) have publishers scrambling to retool the way the platform fits with their business strategy. But let's not panic yet: Claudia Page, Dailymotion's VP, Product and Partner Development, tells Gavin Dunaway about how the industry has been down some similar paths already, and how Facebook's…
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This week's news briefs: Cambridge Analytica overstepped user data boundaries, iHeartMedia's bankruptcy brings mixed feelings for radio fans, one of Newsweek's bot-traffic partners gets unpacked, and Amazon gains more and more digital ad market share.
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The Spring 2018 Publisher Forum is a wrap, but the lively discussion goes on. We take a look at how some of those discussions--specifically, how to talk with the buy side about brand safety, and how to take action to avoid the GDPR-empowered wrath of E.U. regulators--have played out this…
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The job of digital ad operations has long been difficult to define—what exactly falls under the purview of ops? Inventory management, yield, revenue analytics… Even sales? No surprise, it’s been hard to evaluate—or justify—how much ops should be compensated. Instead of growing simpler as the digital media industry matured, the…
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