News briefs: Twitter and Mark Zuckerberg say they support the Honest Ads Act, which appears stalled in the Senate, and which the platforms say they can surpass where privacy is concerned. Also, the IAB’s Open Measurement SDK (for in-app viewability and verification) is out of beta now, and the Chief…
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"Blockchain" is a buzzword, and buzzwords are wont to be misused—so be careful whose promises you believe. Gabe Greenberg advises us that while blockchain for advertising holds loads of promise, no company is applying it at scale... yet.
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New at this year’s Ops is the AdMonsters Power List, which looks to recognize individuals who are revolutionizing the digital media world through advertising, marketing, and monetization efforts. Just like the ad ops people whose toil ended laying the foundation for the digital ad ecosystem, we aim to recognize the…
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Gavin Dunaway went to the recent Blockchain Xplore conference in New York a couple weeks ago, and here's what he saw and heard. For one thing, blockchain technology is being rolled out seemingly in a parallel way to how the internet was. For another, the need to clean house in…
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Rob Beeler learns the true meaning of rubbernecking, and he's here to tell us how it relates to Facebook's Cambridge Analytica/data privacy problems, GDPR preparation (or lack thereof), and buzzworthy tech like blockchain and AI.
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This week's news briefs: AppNexus backed out of the MRC's buy-side accreditation process. EBDA is out of beta. NBCU will transact on impressions for both digital and TV. Digital pubs are getting in on YouTube TV.
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The data used for ad targeting feels more personal than ever, and the Cambridge Analytica story shows us the errors of levying personal information in ways users neither want nor expect. Publishers' job right now is to work with buy-side partners to find the right context for that personalization—and publishers…
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We were told brands were going to displace agencies and undertake programmatic media buying on their own. It didn't happen according to the schedule many had predicted. But it's happening now. Mike Hans of Forge Group catches us up on where we've been, and what's changing today.
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News briefs for Apr. 2:Facebook makes it harder for advertisers to use third-party data sets. There's confusion around how GroupM expects publishers to comply with GDPR. More than a quarter of web traffic could be bots, but that could be partly okay.
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Here's the conclusion of this three-part interview series with Claudia Page, Dailymotion's VP, Product and Partner Development. Claudia tells Gavin Dunaway that publishers will always need larger platforms to drive traffic to their O&Os. But when pubs look to these platforms, they need not only the traffic, but opportunities to…
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