Facebook's algorithm changes (and public statements) have publishers scrambling to retool the way the platform fits with their business strategy. But let's not panic yet: Claudia Page, Dailymotion's VP, Product and Partner Development, tells Gavin Dunaway about how the industry has been down some similar paths already, and how Facebook's…
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This week's news briefs: Cambridge Analytica overstepped user data boundaries, iHeartMedia's bankruptcy brings mixed feelings for radio fans, one of Newsweek's bot-traffic partners gets unpacked, and Amazon gains more and more digital ad market share.
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The Spring 2018 Publisher Forum is a wrap, but the lively discussion goes on. We take a look at how some of those discussions--specifically, how to talk with the buy side about brand safety, and how to take action to avoid the GDPR-empowered wrath of E.U. regulators--have played out this…
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The job of digital ad operations has long been difficult to define—what exactly falls under the purview of ops? Inventory management, yield, revenue analytics… Even sales? No surprise, it’s been hard to evaluate—or justify—how much ops should be compensated. Instead of growing simpler as the digital media industry matured, the…
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PubForum might be over, but as we process it, it's helpful to check over the list of what we were excited about to begin with... because it was basically everything. Everyone who attended, look out for the event summary, coming at you soon.
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We all know Google plans to sunset DSM in 2019, and their publisher clients need a game plan for getting set up with a new OMS Jessica Titmus of the Washington Post shares advice on managing that OMS migration, looking at the Post's experiences migrating from DSM to Operative.
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Did you miss our webinar this week, featuring experts from Condé Nast, The Boston Globe, DMW Media Works and our sponsor FatTail talking about creating the rate card for today's needs? Never make the mistake of missing another! But you can re-watch the whole thing at your convenience, right here.
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This week's news briefs: Vox Media lays off staffers and reins in social video, The Atlantic looks to hire 100 heads, Gothamist/DNAInfo are revived by public radio stations and anonymous backers, GQ's ecommerce efforts deliver strong engagement numbers, and AT&T and Bayer both sign onto a blockchain solution for the…
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At the upcoming Publisher Forum in Huntington Beach, Brandon Seltenrich of CBS Interactive will tell us about how the shift toward identity marketing is advantageous to publishers--and to their users. Brandon shares some thoughts in this Q&A: "My core competency is delivering great content to our users, not maintaining ad…
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Rachel Friedman of FatTail explains how the publisher rate card has evolved, who's responsible for it now, and how to make it more flexible.
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