A couple of weeks ago, we caught up with some folks in the AdMonsters publisher community for a virtual meetup and check-in and asked them to speak candidly about the many challenges they currently face and what they were doing to not only survive, but continue to thrive amid this…
Read More
In the current state of affairs in the publishing world, when CPMs are down and budgets get universally leaner, it’s actually more important than ever to devote funds to data analysis in order to extract revenue from every possible channel you can. In this guide, Dominick Miserandino, CEO of Inquisitr.com,…
Read More
Powered by: May 26, 2020 The Self-Publishing Star Rises Again Data-Gobbling Creative to Get Chrome-Stomped The Media Hits Just Keep on Coming GDPR’s Developmental Delays You’re the Brand Now, Journalist Apparently you’re not too distracted by Ari Paparo’s #AdTechMadness tournament, so indulge us as we take a gander at…
Read More
The slow demise of third-party cookies has left the advertising ecosystem awash in uncertainty—and a good deal of fear. Beyond the anxiety, publishers need to understand that this is actually an opportunity to reboot our industry and rebuild it based on trusted engagement. At the center of this movement is user…
Read More
Powered by: May 19, 2020 The Sting Is on Supply Partners Google’s Antitrust Reckoning Looms There’s Still Gold in Them Hills UniversalAdId For VAST Laggards Supply Partners Caught in Content-Scraping Sting Source: Image by Tumisu from Pixabay For a while, CNBC reporter Megan C Graham has been finding scraped…
Read More
We're back with another entry in AdMonster's Discourse, the audio series that massages your eardrums while also informing you about the latest in digital media and advertising technology. As guaranteed spend from advertisers has been paused or simply dried up, publishers are leaning on the open programmatic marketplace far more...…
Read More
On top of their pandemic woes, publishers need to begin preparing for Life Beyond Cookies—key to that will be identity marketing and traffic authentication, but our most recent PubForum in Santa Monica showed there's a great deal of confusion about these concepts. To prepare for our webinar on Debunking Authentication Myths…
Read More
One of the most important reasons for publishers to jump on the identity train is to get connected to the advertisers' bigger targeting picture. To understand just how identity accomplishes this, behold the Identity Pyramid. This lists the various identity signals in terms of prevalence (most at the bottom) and…
Read More
Powered by: May 12, 2020 Un-Break the Programmatic Supply Chain Cage Match: SPARROW vs TURTLEDOVE The Crisis Inside the Crisis Agencies Slash Umpteen Jobs UX Key to Pub Growth Surprise, the Programmatic Supply Chain is Broken Image Source: ISBA Programmatic Supply Chain Transparency Study It turns out the programmatic…
Read More
Marfeel asked AdMonster Editorial Director Gavin Dunaway to lead a programmatic panel with heavy hitters from Leaf Group, PreBid.org, Amnet, and more. As you can imagine, it's highly engaging—the talk circles around how the programmatic ecosystem is adjusting in the pandemic fallout, especially with The Trade Desk's demand that exchanges…
Read More