OPS Mobile

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Register for both OPS Mobile and OPS TV and save! 

About

OPS Mobile - How will you monetize mobile?



Connectivity is our new reality, and mobile devices are more than just smaller screens. Intensely personal and interactive, mobile drives engagement and creates the opportunity for two-way discourse with the consumer. Now is the time for advertisers to take action and capitalize on this massive mobile opportunity rather than to react too late. At OPS Mobile, digital advertising's mobile leaders join together to develop the multi-screen strategies of the future – don't get left behind.

OPS Mobile will bring digital advertising leaders and ops professionals together to discuss and develop best practices for operational excellence in a world of connected devices. If your business is built around mobile media, you cannot afford to miss OPS Mobile.

Highlights from OPS Mobile 2012

Last year's OPS Mobile event brought together the brightest industry leaders and companies working to change the way consumers and advertisers interact in the multi-screen environment, covering topics including tangible design, gamification, mobile privacy, tablets, mobile rich media, and more. Check out a video reel of highlights from last year's OPS Mobile event below.

Co-Located With OPS TV

OPS Mobile is co-located with our second annual OPS TV conference. We're offering a discounted joint pass that allows for full access to both events. 

Who Should Participate 

  • VP of Ad Operations
  • VP of Digital Advertising Solutions
  • VP Mobile
  • CTO
  • CRO
  • Director of Ad Operations
  • Chief Product Officer
  • Senior Director of Sales
  • VP Global Strategy
  • Director of Mobile Partnerships
  • Head of Mobile Development

Register

 

Sign up for OPS TV for just $200 more. If you're interested in registering for multiple AdMonsters events (OPS in September or our Publisher Forums in Boulder and Scottsdale),  Contact us.

Speakers

Keynote

Panel

Sponsor Session

The Brand Protection Trifecta

Kevin McGowan Sr. Director of Product Management Nexage

Breakout

Plotting Native on Mobile

Jonathan Perelman VP, Agency Strategy and Development, BuzzFeed

Schedule

Jul 18, 2013
9:00 am9:10 am
Session Type
Full Group
9:10 am9:20 am
The time for TV Everywhere has arrived. We've seen more progress in the past four months than we have in the past four years: We're now seeing every network planning or exploring live, simulcast and VOD distribution identical to their on-air broadcasts, delivered across PCs, iOS, Android, Xbox, Roku and other devices. How are they doing it? We'll explore some of the burning questions around content distribution, simulcast vs VOD, scalability, and monetization, and share insights into how...
Speakers
Noah Levine (Adobe)
Session Type
Sponsor Session
9:20 am10:00 am
TV is not going to the web, so much as the web is continually flowing into TV. Yet device proliferation, a wealth of new content sources and changing consumer behavior make it hard to determine how best to package and sell advertising in this increasingly fragmented landscape. Dave Morgan, CEO and Founder of Simulmedia, lays out his vision for the future of TV and digital video advertising and details the systems, practices and tools that will drive it.
Speakers
Dave Morgan (Simulmedia)
Session Type
Keynote
10:10 am10:50 am
Digital video viewing continues to ramp up, but video consumption on mobile and tablets is absolutely exploding due to device penetration and improving network speeds. These developments have also opened up a variety of doors for reaching consumers, as well as multiple routes to monetization. This panel will focus on how brands, broadcasters and advertisers are exploring the nascent mobile video space.
Speakers
Daniel Bethlahmy (Dyle Mobile TV)
Sarah Wilson (Neo@Ogilvy)
Romain Job (Smart AdServer)
Nikao Yang (AdColony)
Gian Lombardi (YuMe)
Session Type
Panel
10:50 am11:20 am
Session Type
Break
11:20 am12:00 pm
When the iPad was first introduced in 2010, the device unlocked new opportunities for advertisers to reach consumers. Yet, three years later, ads made for TV and online video are being served on a device that's capabilities allow for a much richer experience. That's why The Pool, VivaKi's team dedicated to unlocking ad solutions through collaboration, brought together 26 advertisers and publishers--to find the optimal ad units for tablets. In this fireside chat, hear first-hand about obstacles...
Speakers
Samantha Merritt (VivaKi)
Craig Etheridge (USA Today)
Session Type
Breakout
Session Track
1
11:20 am12:00 pm
Vox Media has earned itself a reputation with its stylish sites like The Verge and Polygon, and even earned Digiday's Publisher of the Year award for 2013. The company's embrace of HTML5 and responsive design goes beyond just editorial content – in-house designed responsive ads create memorable, non-interruptive experiences that transfer seamlessly from platform to platform. VP of Advertising Joe Purzycki and Chief Product Officer Trei Brundrett lay out Vox's multiplatform strategy.
Speakers
Joe Purzycki (Vox Media)
Trei Brundrett (Vox Media)
Session Type
Breakout
12:10 pm12:30 pm
The explosion of mobile users represents an enormous opportunity for publishers and advertisers alike. However, buying and selling premium mobile advertising is often complex and challenging. Many publishers lack the resources to sell their mobile ad products directly and many buyers are struggling to find premium publisher mobile ad packages. In this session Rubicon Project’s GM of Mobile, Josh Wexler, will discuss how to leverage automation to generate premium mobile revenue.
Speakers
Josh Wexler (Rubicon Project)
Session Type
Sponsor Session
12:30 pm12:50 pm
Mobile has certainly earned a seat at the table, but it continues to be treated as a separate entity. While it's true that mobile is different, it deserves to be a thicker slice of the marketing pie. To make that happen, the industry needs to recognize that mobile is just as targetable and measurable as any other channel. Are there challenges? Of course there are. Platform fragmentation, privacy concerns and use case can all make mobile complicated, but there is a light at the end of the tunnel...
Speakers
David Wyler (AdTruth)
Session Type
Sponsor Session
12:50 pm1:50 pm
Session Type
Meal
1:50 pm2:20 pm
Video forms the cornerstone of many integrated advertising campaigns. Find out how publishers are creating compelling opportunities across all screens that have advertisers clamoring for more. We compare and contrast perspectives and approaches from two publishers who have placed big bets in digital video: New News Corp VP Rahul Chopra, and AMC’s VP Kirk Linden, moderated by Google’s Head of Publisher Video, Aaron Dalin.
Speakers
Rahul Chopra (News Corp)
Kirk Linden (AMC Networks)
Aaron Dalin (DoubleClick)
Session Type
Sponsor Session
2:20 pm2:30 pm
Over last six months to a year there has been a growing trend in multi-platform use and behavior - found across the likes of mobile phones, tablets, game consoles, and connected TV devices. This rapidly growing consumer base has forced publishers to find new means and technologies to monetize this audience base as they consume more and more content via these devices. Join LiveRail COO, Brian Kane, for insight into the key considerations digital publishers must navigate as they plot their own...
Speakers
Brian Kane (LiveRail)
Session Type
Sponsor Session
2:40 pm3:20 pm
The native advertising model has been hailed as the number one – possibly only – monetization solution for mobile, a platform where banners somehow seem more clunky and abrasive than on desktop. As possibly the biggest evangelist for the native advertising movement, Buzzfeed is ever-searching for the best ways match up mobile users with its unique blend of branded content. Jonathan Perelman, VP of Agency Strategy and Development, and special guest Horizon Media SVP of Social Media Strategy...
Speakers
Jonathan Perelman (BuzzFeed)
Taylor Valentine (Horizon Media)
Session Type
Breakout
Session Track
1
2:40 pm3:20 pm
Just like about every other advancement in the digital advertising space, the proliferation of Internet-enabled mobile devices have made that whole business of hitting the right consumer at the right time easier and more challenging. A variety of technological developments are enabling brands to target consumers on the go, while publishers can offer exciting new advertising products. However, is there a point where location-based advertising turns invasive and ultimately alienating? And what...
Speakers
Dave Mackay (Yelp)
Stacia OConnor (FreshDigitalGroup)
Nihal Mehta (localresponse)
Session Type
Breakout
Session Track
2
3:20 pm3:50 pm
Session Type
Break
3:50 pm4:10 pm
Brand protection is getting more attention as premium publishers jointly seek to protect their brand from bad ads and enhance ad relevance for their customers. In the past, brand safety was a defensive game that mostly included chasing down bad ads. A new brand safety model enables publishers to be more proactive and efficient. This model includes three complementary capabilities: preventative (business rule management), proactive (creative verification), and responsive (ad screening). Our...
Speakers
Victor Milligan (Nexage)
Kevin McGowan (Nexage)
Session Type
Sponsor Session
4:10 pm4:30 pm
Viewability provided the buzz for display advertising in 2012, but form and format will drive viewability in mobile. The challenge for the growing mobile market will be around optimizing, tracking, and measuring engagement. How can publishers take advantage of this growing market opportunity? What unique challenges will confront operational teams? How can sales teams prepare? Join us as we discuss mobile advertising’s potential and pitfalls, and the impact on publisher differentiation and...
Speakers
Dan Novalis (Acceleration)
Session Type
Sponsor Session
4:40 pm4:50 pm
Devising a mobile advertising strategy that is fully integrated within your overall publishing strategy still challenges many. With the proliferation of devices and the sharp increase in sequential and simultaneous device usage, how do you build a successful cross-device advertising strategy? Jason will explore some of the biggest challenges facing mobile monetization today, revealing solutions that can be applied in order to realize the full potential of cross-device advertising.
Speakers
Jason Fairchild (OpenX)
Session Type
Sponsor Session
4:50 pm5:30 pm
Tying together creative and data can be quite a bear online, and mobile brings its own challenges to the table – as well as opportunities based on inherent capabilities. Via a slew of new initiatives, Time's Adam Solomon will detail how Time Inc. is using innovative creative and proprietary targeting to deliver mobile ad experiences that are both compelling for consumers and effective for advertisers.
Speakers
Adam Solomon (Time Inc.)
Session Type
Keynote

FAQ

Who participates at OPS Mobile

AdMonsters believes in quality over quantity. The quality of the community and the experience at our events is what creates value for participants and sponsors. OPS Mobile is open to online media publishing companies, advertising agencies, brands and anyone in the industry who is developing, distributing or monetizing mobile content. Typical attendees are VPs, directors and senior managers from across the mobile advertising ecosystem.

We review all registration requests for our events and vet potential participants to keep the content and discussion relevant and specific for all participates and to ensure the highest possible quality of the AdMonsters community at each event.

Brand marketers and advertising agency executives may qualify for a complimentary pass. Submit your request to: admin@admonsters.com 

If your primary business model is selling technology solutions or services and you are interested in reaching the OPS Mobile audience, you may want to consider becoming a sponsor of the event. Please contact sales@admonsters.com to discuss the unique programs that we have developed to engage with our audience.

 

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