Beauty & Brains: Linking Creative and Data for Mobile

July 18, 2013—8:50 pm

Tying together creative and data can be quite a bear online, and mobile brings its own challenges to the table – as well as opportunities based on inherent capabilities. Via a slew of new initiatives, Time’s Adam Solomon will detail how Time Inc. is using innovative creative and proprietary targeting to deliver mobile ad experiences that are both compelling for consumers and effective for advertisers.