The Responsive Approach to Monetization

July 18, 2013—3:20 pm

Vox Media has earned itself a reputation with its stylish sites like The Verge and Polygon, and even earned Digiday’s Publisher of the Year award for 2013. The company’s embrace of HTML5 and responsive design goes beyond just editorial content – in-house designed responsive ads create memorable, non-interruptive experiences that transfer seamlessly from platform to platform. VP of Advertising Joe Purzycki and Chief Product Officer Trei Brundrett lay out Vox’s multiplatform strategy.