Mobile Monetization: Three Challenges, Three Solutions.

July 18, 2013—8:40 pm

Devising a mobile advertising strategy that is fully integrated within your overall publishing strategy still challenges many. With the proliferation of devices and the sharp increase in sequential and simultaneous device usage, how do you build a successful cross-device advertising strategy? Jason will explore some of the biggest challenges facing mobile monetization today, revealing solutions that can be applied in order to realize the full potential of cross-device advertising.