Premium Mobile Revenue through Automation

July 18, 2013—4:10 pm

The explosion of mobile users represents an enormous opportunity for publishers and advertisers alike. However, buying and selling premium mobile advertising is often complex and challenging. Many publishers lack the resources to sell their mobile ad products directly and many buyers are struggling to find premium publisher mobile ad packages. In this session Rubicon Project’s GM of Mobile, Josh Wexler, will discuss how to leverage automation to generate premium mobile revenue.