The Brand Protection Trifecta

July 18, 2013—7:50 pm

Brand protection is getting more attention as premium publishers jointly seek to protect their brand from bad ads and enhance ad relevance for their customers. In the past, brand safety was a defensive game that mostly included chasing down bad ads. A new brand safety model enables publishers to be more proactive and efficient. This model includes three complementary capabilities: preventative (business rule management), proactive (creative verification), and responsive (ad screening). Our session will focus on this model and how it can be used to reduce risk, improve brand affiliation, and reduce your time playing defense.