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Google Goes Blocka, Blocka, Blocka on 3.1 Billion Ads

  Powered by: March 23, 2021 Google Blocked 3.1 Billion Ads in 2020 Time For Pubs to Find New Normal Around the Water Cooler Google Goes Blocka, Blocka, Blocka on 3.1 Billion Ads The year 2020 really brought malvertisers out of the woodwork. From pandemic-related scams, to #BLM-related scams, to…

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We’re Not Ready for the Cookiepocalypse

  Powered by: March 16, 2021 Are We Really Ready For the Cookiepocalypse? Is Your CMS Killing Your ROI? Around the Water Cooler Are We Really Ready For the Cookiepocalypse? Ad tech is getting confusing AF. Immediately following the brouhaha over Google’s announcement to not support identifiers tracking users across…

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An Ecosystem Divided

  Powered by: March 09, 2021 An Ecosystem Divided Brands Are Hungry For New Digital Ad Options Around the Water Cooler An Ecosystem Divided Photo by Luca Bravo on Unsplash "Are we creating two different ecosystems?" Shenan Reed, SVP, Head of Media, L'Oréal asked Jerry Dischler, Vice President / General…

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Ad Tech Will Shape the Future of Podcasts

March 02, 2021 Podcasts' Future Depends On AdTech Nielsen Releases Cookieless ID What Else We're Reading Ad Tech Will Shape the Future of Podcasts While having a podcast host read ads on air has long been standard promotional practice in the industry, podcast networks are increasingly buying ad tech companies…

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66% of Marketers Say Audience Beats Context, Pubs Disagree

February 23, 2021 66% of Marketers Say Audience Beats Context, Pubs Disagree Virginia Closer to Passing Consumer Privacy Law News You Can Use 66% of Marketers Say Audience Beats Context But Pubs Disagree Lotame’s new report, Beyond the Cookie: The Future of Advertising for Marketers & Publishers, reveals that, while…

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In Defense of the Privacy Sandbox

February 16, 2021 Google's Privacy Engineer Defends Sandbox Ads for Weapons Spike Around the Capitol Riots Big Tech Finally Paying Pubs For Content? Clubhouse Craze Google Engineer Defends Privacy Sandbox Plans While the imminent death of third-party cookies has not been exaggerated, Google’s proposed suite of privacy-minded tools for advertisers,…

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🌯 Sophisticated Scammers on the Rise

  Powered by: February 03, 2021 Sophisticated Scammers on the Rise It's Time to Take Control of Your Data Google and Facebook at War With Apple Around the Water Cooler Sophisticated Scammers on the Rise Image sourced from The Media Trust 2020 not only brought us COVID-19, but it also…

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Beware the FLoC

  Powered by: January 26, 2021 Beware the FLoC A New Era Is Upon Us Around the Water Cooler Beware the FLOC This is one of those weeks when everyone is talking about the same thing, which happens to be Google's Privacy Sandbox. In the latest turn of events related…

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Another DSP Bites the Dust

  Powered by: January 19, 2021 Another DSP Bites the Dust Make It Rain With Email Newsletters The Cost of Apple's Privacy Changes Around the Watercooler Another DSP Bites the Dust Publishers haven't been the only casualties of the Pandemic. Ad Tech companies have also taken their fair share of…

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